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MITER Brands, Harrisburg, Pa., a family of leading window and door brands, recently announced it has introduced a new era for Western Window Systems with a refreshed brand identity, positioning, and name. Now known as Western Architectural Openings, the brand is elevating its position from high-end manufacturer to experience-driven, luxury window and door brand.
Based in Phoenix, Az., Western began with a bold vision to enable better living through remarkable products. Over the course of its 67-year history, Western has evolved into a heritage built on integrity, ingenuity, and the endless pursuit of excellence.
“Western has always been known for pushing the boundaries of design and performance," said Crystal Perez, brand manager for Western Architectural Openings. "This rebrand better reflects who we are today and where we're headed as a brand. As Western Architectural Openings, we'll continue helping customers bring their architectural visions to life through exceptional design, craftsmanship, and service."
Guided by its core purpose, "Widen Your Horizon," Western Architectural Openings reinforces its position as a leader in luxury large-format glass walls, doors, and window systems. Every Western moving glass wall and window system is made to order in America, combining advanced manufacturing with meticulous attention to detail to deliver seamless integration, reliable performance, and lasting value.
As part of its brand evolution, the manufacturer also introduced four revitalized brand pillars, including:
• Design Unconfined — Encouraging individuals to embrace their ambitious vision with customized moving glass walls, doors, and window systems designed to create without restraint.
• A Passion for Precision — Engineered with intention and ingenuity to deliver enduring performance, impressive scale, and impeccable fit and finish.
• Crafted Around You — A curated experience with personalized service for solutions that match your vision and exceed expectations.
• Driven to Defy — Born with innovation in its veins, Western Architectural Openings is driven to challenge expectations and explore new possibilities in design, performance, and service.
Complementing the brand transformation is a refreshed logo. Drawing inspiration from the concept of a “third place”, an environment that exists between indoors and outdoors, the new logo features a pattern of intertwining planes that form a sophisticated and memorable mark.
Founded in 1959, Western Architectural Openings, part of the MITER Brands portfolio, is the premier national provider of large format glass walls, doors, and window systems. Its custom-configured aluminum systems are engineered for scale, made-to-order with precision, and accompanied by personalized care from dedicated experts.
With a passion for precision and a spirit of innovation, Western Architectural Openings is committed to helping architects, builders, and homeowners create inspiring spaces that connect people to their surroundings in extraordinary ways.
Founded in 1947, MITER Brands is a residential window and door manufacturer that produces a portfolio of window and door brands for the new construction and replacement segments with an owner-operated, family-first approach. Through optimized manufacturing, valued relationships, and dedicated team members coast to coast, MITER Brands instills confidence and drives quality customer experiences. The name “MITER” is an acronym reflecting five of the company’s core strengths: Manufacturing, Innovation, Trust, Experiences, and Relationships.
