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INDUSTRY NEWS
Nation’s Best, Dallas, Tx., has added Sparr Building & Farm Supply in central Florida to its family of businesses.
“With two other Nation’s Best-owned stores already in Florida, the expanded presence that comes from Sparr Building & Farm Supply gives us a very strong foothold in the state,” said Chris Miller, president and CEO of Nation’s Best. “Their well-earned reputation as a one-stop shop for farm supplies, hardware, and lumber is something we can learn from and build on in our other locations. And their best-in-class operational excellence and inventory management processes will strengthen our entire organization. We are excited to bring over 150 new employees to the Nation’s Best family who share our aligned culture and core values.”
As Sparr’s owners Paul and Sam Howard were planning to retire, the brothers sought out a partner who would value and continue to hone the best practices that drove them to become the largest farm and horse fencing supplier in the state. “The Nation’s Best team has shown us they see the importance of honoring the Sparr brand and our commitment to the communities we serve,” they said. “Our family and our staff have committed their lives to delivering with excellence. We’re confident that our partnership with Nation’s Best will allow us to build on these accomplishments and grow the business even more in the region.”
“I’m proud that the Howard family has put their trust in us to build on the great traditions they’ve established. And we’re pleased to have the family’s involvement continue, with Sam’s son Chris overseeing the Sparr division within Nation’s Best, and Chris’ wife Kandis continuing to contribute to various functions within the company, including operations, human resources, and recruiting,” added Miller.
Sparr, with four locations northwest of Orlando, joins Hall’s Hardware & Lumber and Panhandle Lumber & Supply, both located in the Florida Panhandle, as Nation’s Best extends its presence in the southeastern US.
As part of Nation’s Best’s strategy, Sparr will maintain operations under its existing name with its key leadership team overseeing company operations alongside Nation’s Best, which will provide the strategic and financial support necessary to drive optimal growth and profitability.
As part of an aggressive growth strategy, Waters Hardware recently closed on the purchase of the seven-store Nuts & Bolts hardware store chain serving Missouri and Kansas.
The original seven-location Waters Hardware is itself an acquisition by the Gerken family, who founded Gerken Rent-All in 2002 and began their expansion into hardware and home improvement when they first purchased Paola Hardware in 2016. The addition of Nuts & Bolts brings their total number of home improvement stores to 20—11 of which house Gerken Rent-All service centers, as well as 13 stand-alone Gerken Rent-All locations and three lumberyards.
“Hardware is a natural extension of our original rental business,” said Owner Rusty Gerken. “These Nuts & Bolts locations are serving regions we’ve been looking to grow into because they complement our current offerings so well. Bringing them into our family of home improvement businesses just made sense, and we’ve already started introducing enhancements we know customers will appreciate.”
All seven Nuts & Bolts locations will remain open as they go through a complete remodel. Each store will be rebranded with the Waters Hardware name and will undergo a complete store reset, including refreshed interiors, layout updates, and product additions to ensure each community has access to an optimal assortment of merchandise. The Gerkens intend to retain all Nuts & Bolts associates, and Gerken Rent-All heavy duty equipment rental will be added to select locations.
Bliffert Lumber & Hardware recently partnered with Arch Solar to install a solar array at its Chambers Street branch in Milwaukee, Wi.
Solar energy production during March (the first full month) exceeded expectations with a calculated environmental benefit of 9,606.11lb CO2 emission saved or the equivalent 72.58 trees planted.
Arch Solar designed a custom solar solution for the Wisconsin climate for Bliffert’s Riverwest location. The solar array consists of 114 Bifacial LONGi solar panels, 57 SolarEdge P960 optimizers, and a 43kW SolarEdge inverter. The custom racking system, designed by TerraGen of Ontario, Canada, will optimize winter production with low sun angles and snow-covered panels. With an installation occurring in the month of January, this is truly a winter-ready system. The array (50.7kW-DC) will offset 54.67% of Bliffert’s electrical consumption with an estimated annual savings of $10,329 per 63,648 kWh produced by solar annually.
“Anyone in construction knows that reducing the environmental impact of the industry is a heavy burden to shoulder. Bliffert’s commitment to reducing its carbon footprint and set an example for the community has been a motivating journey,” noted Arch Solar’s Andrew Holmstrom. “For anyone looking to reduce their own environmental footprint, choosing Bliffert Lumber is your go to hardware store or lumberyard.”
Added Bliffert’s Kevin Fogel: “Bliffert has always been deeply committed to our local community’s quality of life, and we are excited to invest in a solar solution that benefits the health of our environment and our community. We are proud to invest in solar, a solution that is innovative and forward-looking in addition to saving costs, and hope we can inspire others in the industry and the community to follow our lead.
Hardwoods Specialty Products has unveiled a new logo/brand identity as well as an innovative new website. The contemporized branding pays homage to the company’s 90-year heritage, while lighting a path for the next phase of its growth as one of the largest suppliers of architectural and decorative materials in North America.
The refreshed color scheme of Hardwoods Specialty Products’ abbreviated new logo is supported by the tagline, “Materials That Inspire.”
The new website at www.hardwoods-inc.com employs engaging and dynamic elements to enhance the visitor’s ability to quickly find what they are looking for among the thousands of SKUs of products categorized on the site. The extensive collection of products includes hardwood plywood, prefinished decorative architectural panels, high-gloss, matte and synthetic panels, decorative veneers, solid surfaces, TFL, HPL, and as always top-quality hardwood lumber.
Key features of the new site include:
- Multilingual. In addition to English, visitors can select French, Spanish, Italian, Punjabi or Hindi to browse the site.
- Dynamic graphics. The revolving slideshow on the home page incorporates eye-catching video snippets that help tell Hardwoods’ story and highlight the hardwood lumber, panel and other architectural products that the company offers.
- Enhanced products finder. Visitors can browse products under key categories like TFL, particleboard or hardwood plywood. In addition, individual microsites allow visitors to browse all of the products that Hardwoods offers from a specific supplier.
- Individualized branch location finder. The microsite approach also applies to highlighting each of Hardwoods’ 32 branch locations, allowing customers to access information specific to their Hardwoods’ distribution center. A number of locations offer a video tour inside of the warehouse showcasing the extensive and diverse inventory that is on hand for customers.
- A&D Resources: Links to the DesignOneSource website provide support to Hardwoods’ architectural and design clients across North America.
“The launch of Hardwoods’ new brand identity marks a new era for the company and also a reminder of how far the company has evolved from its original roots,” said marketing director Gord Clough. “The new logo is for us a symbol of a culmination of many industry-leading advancements that we have made in redefining our role as a valued supplier to customers and an excellent partner to our suppliers.”
Expenditures for improvements and repairs to the owner-occupied housing stock are expected to grow throughout 2022 and into early next year, but at a decelerating pace, according to the most recent Leading Indicator of Remodeling Activity by the Remodeling Futures Program at the Joint Center for Housing Studies of Harvard University.
The LIRA projects year-over-year increases in residential renovation and maintenance spending will peak at 19.7% in the third quarter of this year before sliding downward to 15.1% in the first quarter of 2023.
“Massive increases in house price appreciation and the resulting levels of tappable home equity will continue to support remodeling activity this year and into next,” said Carlos Martín, project director of the Remodeling Futures Program. “Many other market indicators including existing home sales, renovation permitting, and retail sales of building materials also continue to grow at high, albeit slowing, rates.”
“The level of annual expenditures for home improvements and repairs is set to expand to nearly $450 billion by the first quarter of 2023,” added Abbe Will, associate project director of the Remodeling Futures Program. “Yet, the rising costs of project financing, construction materials, and labor, as well as growing concerns about a broader economic slowdown or recession may further slow remodeling growth.”
Year-over-year spending growth held steady at 1-3% from 2019-Q4 to 2020-Q4 followed by a gradual acceleration to 11.5% in 2022-Q1; growth is projected to accelerate faster to a peak of 19.7% through 2022-Q3 before softening to 15.1% in 2023-Q1. Annual spending levels are expected to increase from $391 billion through 2022-Q1 to $449 billion through 2023-Q1.
Metrie, North America’s largest manufacturer and distributor of millwork solutions, has completed its acquisition of EL & EL Wood Products Corp., Chino, Ca.
“We want our existing customers, suppliers, and other stakeholders in the Southwest to know that this transaction will not change our customer excellence mindset,” said Metrie president and CEO Kent Bowie. “To showcase that continuity of service, for the foreseeable future the Southwest business will carry both the Metrie and EL & EL names.”
The Metrie EL & EL business in the Southwest will continue to be managed by Lincoln Orellana, regional director, California, who has been with EL & EL for nine years.
“We now have a strong presence in every strategic market in Canada and the US; and we are still growing. For family-owned businesses seeking financial and ownership optionality in a consolidating market, like EL & EL Wood Products, Metrie can be a friendly partner of choice,” concluded Bowie.
Ninety-six years after first arriving in town, Tum-A-Lum Lumber held a grand opening celebration April 2 to show off its completely remodeled yard in Pendleton, Or.
The new location features a full-line hardware store with a Design Center for cabinets, countertops, doors and windows, as well as a lawn and garden care center with full nursery outside. The old store was 2,000 sq. ft.; the new one has 11,300 sq. ft. on a four-acre lot with 3.5 acres for the paved lumberyard.
Tum-A-Lum is a division of TAL Holdings, Vancouver, Wa.
ResourceWise, newly formed parent company of Forest2Market, Charlotte, N.C., has acquired Wood Resources International (WRI). WRI publishes Wood Resource Quarterly, a market report that tracks log, wood chip, lumber, and pellet prices on a global basis.
The company will now be known as Wood Resources International, a ResourceWise company. WRI president Håkan Ekström will join the ResourceWise team.
ResourceWise is a group of companies that provide data, analytics and market insight to natural resource-based commodity markets. Currently serving the global forest products and chemical value chains, its mission is to expand into other commodity markets as well.
The addition of WRI supports its”long-term objective to be the leading source of data and analytics platforms to a range of global commodity markets,” said Pete Stewart, CEO of ResourceWise. “With the acquisition of WRI, ResourceWise gains not only Ekström’s more than 30 years of global forest products industry experience, but also wood fiber price data for more than 20 countries over the course of 25+ years. This data will augment the data that Forest2Market has collected in North America for 22 years, and Ekström’s expertise will allow us to more robustly cover the analytics and consulting needs of our customers worldwide.”
After another successful spring market, Do it Best is moving forward with a redesigned approach for its 2023 spring market that brings together the best of the online and in-person market experiences in a new way.
“Over the last two years, we’ve had a lot of opportunities to talk with our members and vendors about what they value most in a market experience,” shared Do it Best president and CEO Dan Starr. “What’s come through loud and clear is how important it is for people to come together. We’ve always offered that at our markets—and will continue to do so. But, just as we encourage our members to regularly refresh their stores to excite their customers, we’ve reimagined a spring market that delivers something different and valuable for our members and vendors. I’m pleased to share that starting next year, Do it Best will move its spring market out of its traditional home in Indianapolis and take it on the road to various locations around the country, starting with Orlando, Fl., from March 11-13, 2023.”
The re-envisioned spring market will be built to facilitate product purchasing and member networking and engagement. “The virtual element of the market will continue to offer the full range of vendors’ products and market specials our member-owners have come to count on,”noted VP of marketing Rich Lynch. “The in-person portion will feature the great market deals, supported by vendors who are ready to show and talk about what’s new. Attractions like the New Item Gallery and the Launch Zone will feature even more new products to create excitement in-store and online. In addition, our members will have a number of opportunities to take part in great sessions to add fuel to their selling engines. Planned networking and social events will help everyone leave recharged for the busy spring season.”
While this will be a notable change for spring markets, Do it Best will continue to host its fall market in Indianapolis, including the annual Shareholders’ Meeting, President’s Address, and rebate distribution.
M-D Building Products, Oklahoma City, Ok., has formed four brand portfolio strategic business units to “create efficiencies to strengthen the customer experience.” Operations include residential and commercial weatherization, flooring, caulking, and specialty extrusion products.
The four new business units include M-D Consumer; M-D Manufactured Solutions and Cardinal Aluminum; M-D Pro and Canadian Consumer; and Tower Sealants. M-D will continue to operate Morse Industries in Seattle, Wa., and Cardinal Architectural, Louisville, Ky., as independent operational groups.
“As the market continues to evolve, we are creating simplicity and greater efficiencies for our customers and partners with a focus on improving consumer experience on a channel-by-channel basis,” said M-D Building Products president Ryan Plotkin. “The new organizational structure will also allow us continued scale and growth at the same aggressive pace that we have experienced over the last decade. We will better serve our valued customers across the globe through supply chain management, leveraging our vast domestic manufacturing and sourcing capabilities, as well as cross-functional marketing and sales competencies. Ultimately, we believe the new strategic organizational structure will ensure we retain manufacturing jobs in North America and push new standards of innovation.”
Each unit will be overseen by a division president—Kipp Collins, M-D Consumer; Mike Wasson, M-D Manufactured Solutions and Cardinal Aluminum; and Joe Comitale, M-D Pro and Canadian Consumer. Tower Sealants, Morse Industries and Cardinal Architect’s leadership structure will remain in its current state. Jared Bringhurst will lead M-D’s Shared Manufacturing Services function as senior vice president. This group will service all SBU’s with manufacturing resources as well as engineering, maintenance, raw material purchases, and quality.
The M-D Building Products brand portfolio includes SmartTool, Morse Industries, M-D Pro, M-D Canada, Tower Sealants, Cardinal Aluminum, MetalSource, and M-D Plastics.
Family-owned Taylor’s Do it Center celebrated the grand opening of its newest location in Gloucester Point, Va.—its 12th location in Hampton Roads.
The celebration began with comments from Taylor’s president and CEO Joe Taylor and community leaders. Immediately after, Retail Alliance presented their Lifetime Achievement Award to the Taylor family and conducted a ribbon cutting ceremony, followed by a traditional board cutting.
The celebration included a live remote broadcast with a local radio station; demos from Big Green Egg, Traeger, and STIHL; representatives from Weber, Milwaukee Tools, Scotts Lawn Care and Titan RX; and deals and giveaways throughout the day.
The new location will be managed by Cheryl Case, who has been with Taylor’s for more than five years and previously served as assistant manager in Poquoson, Va.
Metrie, North America’s largest manufacturer and distributor of MDF millwork solutions, has reached a definitive agreement to acquire Chino, Ca.-based EL & EL Wood Products Corp., the premier two-step distributor of moulding, millwork, and door products across the Southwest US.
“Metrie is growing,” noted Kent Bowie, president and CEO. “As a company we are committed to bringing the best experience in the industry to our valued partners. However, until today’s announcement, we had a relatively small distribution footprint in California, the fifth largest economy in the world. This acquisition strengthens our efforts to provide the Millwork industry with innovative solutions and will solidify our leadership position for customers across all North American markets. Importantly, Metrie and EL & EL share similar values and approaches to our service offering. We are both family-owned and have been nurturing our customer partnerships for generations with a long-term view to success. Excellence is at the heart of both companies’ brands, and we will continue to cultivate that service excellence, alongside the California team.
“This transaction is the perfect one for the EL & EL team,” said EL & EL president and chairwoman Cathy Wong. “We have been family-owned for more than 50 years, and we want to ensure the excellence of operations and customer service, for which EL & EL is rightly proud, continues long into the future. It is time for me to pass the baton forward. We know that Metrie will take great care of that service promise and continue to grow the business and the relationships with our customers across the Southwest.”
Based in Vancouver, B.C., Metrie operates six solid wood and MDF manufacturing facilities, plus 24 distribution centers in the U.S. and Canada.
Viance, a leading innovator in the wood preservation industry, announces Brooks Manufacturing has begun production of crossarms with UltraArm NXT at their manufacturing facility in Bellingham, Wa.
Serving utilities across the country, Douglas fir crossarms will now be treated with the environmentally advanced UltraArm NXT with DCOI. DCOI is the active ingredient, whose properties are also used in Ecolife residential decking, marine antifouling paint, shower curtains and many other consumer products.
Brooks has built their reputation for manufacturing quality crossarms, earned through years of active involvement working with utilities and industry associations to develop standards which meet the critical demands of the electric utility industry. Brooks’ crossarm products and transmission framing components are available in a wide variety of sizes and applications.
Shannon Terrell, Brooks President and CEO, said, “UltraArm NXT offers an environmentally advanced preservative that aligns with our mission to provide the highest quality crossarms in the industry. Brooks’ wood products originate from sustainable forests that are managed to meet the social, economic, and ecological needs of present and future generations.”
Bob Baeppler, Viance Business Development Manager-Infrastructure, said, “UltraArm NXT treated with DCOI is an environmentally advanced preservation system that offers an alternative to penta and other preservative systems currently in use. UltraArm NXT uses less energy, fossil fuels and water to produce, with lower eco-toxicity than other materials used for poles.”
TAL Holdings, Vancouver, Wa., has agreed to acquire five-unit Idaho dealer Orofino Builders Supply, including five locations in Grangeville, Kamiah, Lewiston and Orofino, Id.
“I am thrilled to welcome Orofino to the TAL family of brands,” said Jason Blair, CEO of TAL Holdings. “Orofino’s values, culture and emphasis on community are a great fit with TAL. We could not be happier to join forces with such a well-established company and expand our presence in the Idaho market.”
Last year TAL entered Idaho, as well as Montana, when it bought four Badger Building Centers.
“Finding the right partner was very important to us,” said fourth-generation owner Will Crockett. “TAL understands the importance of upholding our legacy while at the same time investing in continued growth. We are excited to benefit from the resources and scale of a larger organization.”
The chain was founded in 1928 by his great-grandfather, Oren Crockett.
The yards are expected to open as part of the TAL family on April 11. Orofino’s individual locations currently operate under several names. In the coming months, all five will transition to the “Best Built Builders Supply” banner.
“The change, which was initiated by Will and his team before acquisition discussions began, will unify the brand and create consistency for employees and customers,” Blair said. “We will continue to use the Windows, Doors & Store branding for design centers as a sub-brand of Best Built Builders Supply.”
TAL currently operates 19 locations including Badger Building Center, Bayview Building Supply of Elma, Browne’s Home Center, Gerretsen Building Supply, Lake Chelan Building Supply, Marson & Marson Lumber, Midway Building Supply, Mount Vernon Building Center, and Tum-A-Lum Lumber.
This August, Britton Lumber Co. will begin expanding its eastern white pine sawmill in Bath, N.H.
The 30,000-sq. ft. facility produces approximately 9 million bd. ft. annually. The planned addition will see a new, 6,500-sq. ft. structure built onto the existing sawmill, which will include a new optimized linear edger, unscrambler, and new belt conveyors and transfer decks.
The new edger and equipment from McDonough Manufacturing will replace a 35-year-old manual edger, which is a significant bottleneck and the most labor-intensive position in the sawmill. While no jobs are being created or eliminated, a key component to the mill upgrade is to improve workflow and create safer and more desirable jobs.
Britton expects an increase in production of about 5% and that the project to be completed and operational by the end of 2022.
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TRENDING PRODUCTS
Modern Mill’s new ACRE rice hull composite decking encapsulates the luxe look and feel of real wood without compromising on durability or felling a single tree.
It contains no wood or wood fiber; instead, it’s manufactured from upcycled rice hulls, providing warmth, an organic feel underfoot, and natural resistance to water, weather, rot and pests.
ACRE reportedly will not rot, crack or splinter, is easy to machine or thermoform, and is ideal for a wide range of exterior applications.
Decking is available in 5/4×6 square-edge or grooved boards, embossed or sanded smooth, in 8 to 20 ft. lengths. ACRE also comes as sheets, trim boards, siding and millwork.
GAF enhanced its Timberline HDZ shingles with the addition of proprietary time-release algae-fighting technology to offer even greater protection for the roof. The only time-release product of its kind is now standard on many of the shingles offered in GAF’s residential product line, including ridge cap and visible starter strip shingles.
The technology consists of specially-engineered capsules that release copper steadily over time. Capsules are infused with thousands of copper microsites for long-lasting algae-fighting power. The algae resistance is so powerful, GAF offers a 25-year limited warranty against blue-green algae discoloration.
(877) 423-7663
Simpson Strong-Tie’s Quik Stik roof and truss fastening system is designed specifically for use with the Strong-Drive SDWC Truss screw in rafter and truss connections.
The installation tool has a 43” reach and can eliminate the need for ladders, heavy pneumatic power nailers, and compressor lines.
(800) 999-5099
Westlake Royal Building Products’ new SwiftGuard synthetic roofing underlayment is easily installed for steel, tile, shingle and shake roofing.
Ideal for use in steep slope installations, the underlayment benefits from an innovative nail gasketing technology, which helps ensure roofing systems better withstand the elements in all climates and seasons.
It has a high-grip backing and a non-woven thermally-embossed fiber face for increased deck grab and superior walkability. The 10-square (1,000-ft.) rolls weigh just 35.5 lbs. each.
(800) 669-8453
Bosch Power Tools has three new ProFactor cordless miter saws, providing users with tool options at varying price points to align their budget needs.
At their core are features that increase accuracy, precision and provide a large cut capacity to easily create custom pieces. Biturbo Brushless Technology allows for fast, smooth cutting demonstrating similar power to a corded saw.
The saw’s precisely centered sliding bars create a smooth, easy saw sliding motion while in use. All three models come with an 8.0Ah battery kit and a limited lifetime warranty.
BOSCHTOOLS.COM
(877) 267-2499
(601) 869-5050
Ryobi’s new 12V Rotary Tool Kit has a range of 5,000 to 35,000 Rated RPM, providing the power to cut, grind and sand most materials with ease.
Its variable speed dial helps find the perfect speed for each application. The tool also features the new innovative Quick-Change Collet that allows for four times faster accessory changes.
The kit comes with 35 accessories and three attachments for such applications as grinding, drilling and cutting.
1-(800) 525-2579
Masonite M-Pwr Smart Doors, the first residential exterior doors to integrate power, lights, a video doorbell, and a smart lock into the door system, have been introduced by Masonite International.
The doors employ patent-pending, UL-certified technology to connect residential exterior doors to a home’s electrical system and wireless internet network. To ensure that the doors are “always on” in the event of a power outage, an emergency backup battery can sustain system power up to 24 hours when fully charged. A smartphone app enables homeowners to remotely program and control motion-activated LED welcome lighting and confirm whether the door is open or closed at any time.
(800) 663-3667
Atlas Roofing is rolling out three new ventilation solutions to improve home energy efficiency, optimize roof performance, and reduce excessive attic heat and moisture.
TruRidge PRO 25 Rolled Exhaust Ventilation provides the rigidity of a sectional ridge vent with the flexibility of a lightweight roll for easy installation. The rolled vent lays flat to create a smooth roof ridge.
All-aluminum HighPoint AL 50 Slant Back Roof-Mounted Vents extend roof and shingle life with a one-piece base and throat that is durable and weathertight, with fixed louvers and an 8” throat with a 50-sq. in. NFA to maximize airflow.
HighPoint GL 50 Slant Back Roof-Mounted Vent is constructed from heavy-duty galvanized steel with a one-piece base/throat design and fixed louvers.
(800) 388-6134
The new Crescent Vortex Bit Holder extends the life of any 1/4” hex shank bit by 500 times when using an impact driver.
The bit’s exclusive Dual Impact Zone absorbs the shock of repeated, heavy usage in impact applications while still delivering maximum torque from the impact driver—making it ideal for jobs like decking, fencing, subflooring, metal framing, and metal roofing.
The holder is available as a single item and is included in eight Vortex Bit sets ranging up to 55 pieces.
(919) 362-1670
CertainTeed’s new InsulPure Building Insulation offers less dust and an easier installation. The formaldehyde-free fiberglass batt and roll insulation lets contractors optimize time on the jobsite while delivering exceptional energy efficiency and thermal performance.
Made with an acrylic-based binder, the product features a distinctive white tone, is lightweight and easier to handle, cuts and installs quickly, and offers better recovery and rigidity than other types of insulation.
It is engineered for use in residential and commercial structures and can be specified for thermal and acoustic insulation in ceilings, walls, basements, attics and floors, in a range of R-values.
(800) 233-8990
ProWood FR achieved UL Listing on a fire-retardant, pressure-treated wall assembly (UL 263 Listed), allowing it to be quickly spec’ed and approved by builders, architects, specifiers and code officials.
Available exclusively through ProWood, the code-compliant, ProWood FR UL V343 2-Hour Wall Assembly bears a Class A Flame Spread Index of 25 or less, the best possible rating awarded to fire-retardant building products.
PROWOODLUMBER.COM
(844) 529-5882
Among numerous product additions, Deckorators’ Voyage composite decking is now available in Sedona, a warm brown earthtone inspired by the desert landscape and redrock buttes of the western U.S.
Voyage 11-1/4” Step Treads now come in Tundra and Khaya, 3-1/2” Picture Frame Board in Dark Slate, Low Voltage Recessed Lighting in black or white trim, and ADA-compliant Aluminum Secondary Handrail in Bronze.
(800) 556-8449
The Trex Universal Fastener Installation Tool is an innovative handheld tool proven to reduce installation time for composite decking by up to 50%.
Utilizing a nose cone to ensure the bit hits the fastener head, along with a unique drive angle, this tool allows the installer to fully actuate and tighten the fastener in one easy step and easily slide the next board into place. It also features a user-friendly rotatable handle and integrated bit holder.
(800) 289-8739
Duramark’s ChalkShot from U.S. Tape provides a unique, high-visibility, nonpermanent marking solution when working on greasy, dirty, rust-covered and other hard-to-mark surfaces.
The dispenser shoots chalk with high-visibility green nonpermanent pigment to mark on drywall, concrete, metal and dirty surfaces. The marking dye is environmentally friendly and can wipe off easily if a mark needs to be moved, yet it is also long lasting.
By reaching where pencils can’t reach, it can mark up to a 2” thick template and can be used at every angle. One unit can mark over 250 locations.
(800) 472-8273
Tough-Terrain Combi Goes Electric
Combilift’s new multidirectional Combi-XLE electric forklift offers up to 10,000-lb. lift capacity, while combining emission-free operation with powerful performance.
The original engine-powered XL C-Series model was developed for tough working environments. The new version retains such key design features as high ground clearance, large cushioned front and rear tires, and a spacious cab, for smooth, comfortable operation on semi-rough terrain.
Other features include all-wheel traction that reduces tire wear, load swing, and enhances braking, and Eco-Steer System for a smaller turning radius and improved user experience.
(877) 266-2456
BUSINESS OPERATIONS
“Spring” invokes thoughts of cleaning and refreshing. Given the changes over the last two years, this should apply not only to your windows and closets, but to your HR practices as well.
Clean up your compliance: Laws, best practices, and companies change from year-to-year. Take this time to make sure you are current and compliant.
Employee census: Conduct a review of your current employees, noting any changes in number or demographics that may impact other aspects, such as policies, benefits, etc. Be sure you are aware of any regulations you now or no longer meet.
Handbooks/policies: Have your handbook and employment policies reviewed and updated every year or two. Changes in federal, state, or local employment law or the number of your employees require policy revisions, and you may address your current workplace, such as modernizing a dress code, adding work-from-home requirements, or implementing a social media policy. Make sure your policies comply with recent legal decisions and guidance from government agencies, such as the DOL and NLRA.
Posters/notices: Make sure your federal, state, and, in some cases, local posters and notices are up-to-date and posted in common areas where employees have easy access. Keep the most current OSHA Summary Form 300-A posted until April 30.
Personnel files: Review all personnel files, ensuring current employee files are complete and pulling those for terminated employees. Purge records and forms that you are no longer obligated to retain in accordance with the timing required by regulation.
Training: Ensure employees understand current job requirements, product specs, and company expectations. Include training on non-harassment/non-sexual harassment/non-retaliation (required in several states) to provide a part of an affirmative defense if needed in the future.
COVID-19: Update your COVID-19 procedures to reflect the latest guidance, which changes as the numbers improve. Many times you can get employees back to work sooner than you could a few months ago.
Introduce new initiatives: Workplaces, society, and priorities in 2022 are different than they were even two or three years ago so companies looking to retain their best employees may need to implement cultural changes which support employee concerns. However, issuing a new initiative without follow up and management buy-in can actually do more harm so be prepared to commit.
Work-from-home arrangements: The labor market is very tight. COVID-19 has shifted the priorities of some employees and limited the options of others. We all know that there are jobs that must be done in person. But, for the others, try to find a way to accommodate some flexibility into the full-time in-person option. Offering this option, even if only one or two days a week, can give employees the flexibility they need to balance their personal lives while staying engaged in their jobs.
Diversity, inclusion and equity (DEI): Develop and implement a program to address disparity within the workforce and to empower minority employees. This can include policies and training as well as creating affinity groups to creatively address issues and ensure everyone is valued and their opinions are heard.
Employee contributions: Employees often have ideas such as how to improve work methods, update the company culture, or incorporate the latest technologies. Allowing employees to present their suggestions (big and small) and working with them to determine the validity of implementing them can lead to greater employee commitment to the company while giving you a new source of outside-the-box thinking.
Refresh your recruiting: The tight labor market from 2021 is not easing up as we head into mid-2022; applicants have more job choices and are holding firm to their “must-have” list. Companies looking for new employees should update their processes and expand their search to find the right fit.
Branding: Companies often think to advertise to potential customers, but you should also market to potential employees. Update your website; create a video about the company; use social media to publicize your company and message.
Streamlined hiring process: Most applicants have several job offers to choose from so simplify your process to screen applicants more efficiently, make good decisions quicker, and offer employment sooner. Consider including some pre-screening questions with the application or doing group interviews so more people can talk with the candidate without requiring multiple visits.
Conditional offers: Making an offer quicker should not mean skipping the essential steps of background checks, reference checks, and drug testing. By making an offer conditional upon passing these requirements, you can get an offer to the candidate quicker while still being compliant.
Compliant hiring: Update your application to comply with legal changes such as Ban-the-Box. Review your interview questions to make sure they are legal and effective. Train your hiring team so they know what to do and not do to legally find the right fit. Update your offer letter to provide important information such as employment-at-will and benefits.
Job sources: Since applicants may be hard to find using old methods, consider trying new ways to reach your next hire. Create an employee referral program. Post ads on specialized sites such as those targeting veterans, disabled, or unemployed job seekers. For new, management, or hard-to-place positions, hire a recruiter who knows the job market and your industry and can actively source your job while you focus on other things.
Scrub your salary structure: The rising cost-of-living means employees need to be paid more. The tight labor market means companies must pay the market rate (if not more) to attract and retain the best employees. Higher new-hire salaries and increasing minimum wage rates further compress a company’s salary structure.
Compensation strategy: Review the wage and benefit package you offer employees to see if it is current and meets their needs. If not, consider developing creative ways to reward employees for joining and/or staying with the company. Hire a compensation expert to provide you an accurate market analysis for key positions then decide how you want to compete with the market.
I listen to thousands of sales calls every year, and here are some of the subtle and not-so-subtle sales mistakes.
Failure to Qualify
Sales is a first-impression business. If we do not qualify our potential customers correctly, on the first call, we guarantee a second-rate second call. I hear calls with sellers offering products that customers don’t even use. This sets up a re-prospect call, which is frustrating for the buyer and does not leave a good (second) impression. Can we dig out of this hole? Yes, but why? This is why we see Master Sellers pick up so quickly after they lose a big account. Master Sellers’ first impressions are excellent and inspiring.
In addition to frustrating customers and slowing down the sales process, salespeople who fail to qualify potential customers on the volume they use results in a huge waste of time with customers that are just too small.
What-Ya-Need?
Sellers who use this approach might as well push the “Treat Me Bad” button. This is lazy “selling” (not selling at all). Customers are not stupid, and they are working hard also, so these sellers will get a cold reception on most calls.
Second, this makes these “sellers” (they are not) a shopping service for their customers, not a money-making partner which is the position of the Master Seller who comes to each call with multiple items and ideas to promote.
Offering Only One of One Item
Sometimes all we have is one item to offer. Fine. Make the call and offer that item. But in most cases we can offer multiple items. I hear a lot of short, uninspired calls. The Master Seller never offers one. The Master Seller comes to every call with multiple items and multiples of each item. This brings more value, shows the customer we care, and gives us many more opportunities to close. (It’s hard to say “no” five times in a row.)
Not Asking for the Order
When I started selling in 1983, the first book I read was Tom Hopkin’s How to Master the Art of Selling, in which he said that 80% of sellers don’t ask for the order. I couldn’t believe it. Well, almost 40 years later, I’d have to agree with Tom.
It seems like such a simple thing, but most sellers just don’t ask for the business. They present the product or a proposal; Maybe even expound on the virtues of the product, but they stop there and wait for the customer to decide.
The problem with this approach is that it works, thus many sellers continue to do it. The bigger problem is that it doesn’t work anywhere near as well as asking for the order simply and directly.
Interruptions
Ninety percent of the new sellers I coach and 60% of the experienced sellers I coach interrupt their customers all the time. Interruptions break rapport, which is the key lubricant of the sales process. Can we sell without rapport? Kinda, maybe, a little, but without rapport the sales process is a slow, frustrating and unprofitable grind.
Interruptions also break our customer’s train of thought, which will give us clues on how to sell to them—if we shut up and listen. A good habit is to count to three at the end of our customer’s sentences before we begin to talk.
One more thing on interruptions. Often customers will give us an objection. If we wait, they will continue with another objection, which is the real objection. When we speak too soon, we miss the real objection.
Not Overcoming Objections—Completely
Many sellers will tell customers why what they are promoting is a good deal, but fail to ask for the order when they are done. Then what does the customer do? Gives them another objection!
The Master Seller overcomes the objection and then asks for the order!
Customer: “The price is too high.”
Quotron: (Quick) “Yes, prices are moving up, but this is still a good deal.”
Customer: “I’ll let you know.”
* * * * * * * * * * * * * * * *
Customer: “The price is too high.”
Master Seller (counts to three): “Yes, prices are moving up and this is still a good deal. Let’s go ahead and put this on.”
Customer: “All right, I’ll take one.”
Trim is the finishing touch on the home exterior—while seemingly subtle, it can often make or break the façade’s overall aesthetic. But with so many options available, how can dealers help their customers, pros and consumers alike, find the ideal fit for their project? Here are a few strategies to consider.
Understand the Products You Sell… and Those You Don’t
The types of trim materials abound, from traditional wood to cellular PVC to fiber cement to poly-ash. Understanding the features, benefits, and limitations of each trim type will help ensure you can answer customers’ questions and, most importantly, find them the material that best matches their needs. This knowledge should include the materials your competitors sell so you’re best prepared to educate on how your products compare to those they’re hearing about elsewhere. Consult with your manufacturer for product knowledge sessions, continuing education, and other tools to get your team up to speed.
Knowing the materials inside and out also can help you keep conversations specific to their needs—not on simply finding the lowest price. Elevating the discussion to which products will best avoid callbacks and ongoing maintenance lets you sell the long-term benefits versus short-term costs.
Understand the Project and Its Needs
Similarly, don’t just sell. First, get to know the project and what your customer truly needs. Is the project a coastal home? Is it a remodeling project with worn wood the homeowner is tired of painting year after year? Are they hoping for more intricate looks and details? Are they looking to incorporate bold colors? The answers to these and other questions can help you steer them toward the best products for their needs—but it’s something that only comes by truly listening.
For example, for projects in areas with high moisture or high humidity, or in which the trim will be used against the ground or concrete, a cellular PVC trim will offer long-term durability with minimal maintenance. If they’re looking to create a bold, on-trend look with dark trim against white siding, consider poly-ash siding, which has dimensional stability to accommodate paints as dark as black. If they’re hoping to incorporate more intricate detailing, they’ll need a workable material, such as cellular PVC or poly-ash, and one that’s sold in a range of sizes and thicknesses. Both product types also are an ideal fit for homeowners looking for low-maintenance options.
Leverage Online Tools
Many manufacturers offer online design programs that allow your customers and their customers try different combinations of siding and trim on an image of their home or on a similar gallery image. This can help ensure the right aesthetic combinations and instill confidence in the buyer.
Sell Packages
Dealers that focus sales approaches on the whole cohesive package—and showing builders, remodelers, and their homeowners what those packages look like—may improve opportunities to increase upgrades, boost efficiencies, and further satisfy customers. Considering the full façade and thinking of the whole palette collectively may help create more varied, engaging streetscapes and avoid cookie-cutter looks. It also allows for visualization and experimentation with on-trend colors, texture blending, and materials using stocked products.
Develop portfolios of coordinated product lines and colors that can be sold as is or with upgrades. Coordinate this process between different manufacturers, such as your siding/trim supplier and your window vendor, to ensure cohesive looks and material compatibility.
Don’t Forget Companion Products
Some trim materials require specific adhesives and fasteners to ensure long-term performance and the best finished look. Make sure you’re stocking those products and educate your buyers about them. Similarly, if they’re planning to paint the trim, guide the customer to the recommended or required paint for that material to ensure the finish lasts as long as it is designed to.
When in doubt, remember that your manufacturer’s representative is here to help. Whether through staff education, display and merchandising assistance, customer events, or collateral materials, most manufacturers offer a host of educational opportunities to ensure your sales team is up to speed and help your customers craft eye-catching exteriors that last.
– Steve Booz is VP of sales and marketing for Westlake Royal Building Products, which offers a broad and diverse range of exterior and interior building products, including trim from Kleer, Royal, and TruExterior (www.westlakeroyalbuildingproducts.com).
It’s not breaking news to say that Americans have been spending more time at home for the last couple of years. It’s also true that what homeowners expect from their homes has changed significantly during this time. Because of this shift, home renovation projects are more popular than ever before. Outdoor decks and living areas, in particular, have become increasingly important. Just as homeowners report wanting more from the interiors of their homes, they expect more from their exteriors too.
Your pro customers are also responding to this growing interest in outdoor living spaces. According to a recent survey by the New Home Trends Institute, 58% of residential building professionals stated that creating a connection to the outdoors will be a major theme of their designs in the next three years.
Drawing parallels between indoor and outdoor spaces makes sense. Homeowners are beginning to pay more attention to the appeal of a seamless aesthetic, while professionals are embracing the challenge of showing what is possible in today’s deck and outdoor living space construction.
Showing homeowners and contractors how to tie together a home’s interior and exterior can pay off in a significant way. Thoughtful finish selections and design details make clients happy, which can lead to more referrals, improve the bottom line, and increase margins.
Tying It All Together
Assessing a home’s interior design elements prior to planning an outdoor space can be a great source of ideas for connecting the inside with the outside. Whether building a brand-new deck or remodeling an existing one, here are five elements worth considering to achieve a cohesive look that will elevate both the interior and exterior of a home.
Decking. Connect interior and exterior spaces by choosing a deck material similar to the flooring in a home. Many homes have a living space that opens directly onto a patio or deck. Installing decking in the same or similar shade as interior flooring can help the two spaces flow together and feel like a single, unified living area. Think beyond wood, too. Available alternatives include concrete, fiberglass, plastic, PVC, aluminum, rubber and composite decking materials in a range of shades that will complement any color palette.
Deck Railings. Consider choosing a deck railing that complements hardware or accessories found in the home. For example, a railing in oil-rubbed bronze could be selected to harmonize with kitchen fixtures, or door and cabinetry hardware. Or, mirror interior wood elements by installing a natural wood cap rail or powder-coated aluminum railing system with a woodgrain finish top rail, which provides the organic look of wood without the maintenance requirements.
Powder-coated deck railing comes in a variety of colors, making it easy to coordinate railings with exterior elements such as siding and trim, along with interior finishes for a more coordinated appearance that makes spaces feel more intentional.
While both traditional picket infill and cable infill remain popular, newer railing infills continue to expand the design possibilities for outdoor spaces. For example, stainless steel wire mesh infill and laser-cut aluminum panels in geometric and nature-inspired patterns, along with custom designs, provide an unexpected way to tie together interior and exterior spaces while making a statement.
Lighting. Select outdoor lighting fixtures that coordinate with fixtures inside the home to create a smoother transition from inside to outside. Use the same bulb types and light temperatures in both areas for a seamless feel. Installing dimmers and setting a similar brightness level also contributes to the illusion of a continuous space. Light should come from more than one source for even lighting, so explore using downlights and under-rail or post accent lighting, which not only helps to ensure safety, but brings an additional design element to deck areas. Look for wet-rated lighting for additional protection from moisture.
Awnings. Another way to create a harmonious look is to install exterior awnings that complement elements such as siding and trim, or that carry a color scheme through from a visible interior space. These outdoor architectural accent pieces can be installed over doors and windows, providing protection from the weather, along with an easy way to coordinate finishes between the exterior and interior of the home.
Stationary-type awnings, such as powder-coated aluminum awnings with polycarbonate panels, offer durability and impact resistance along with the ability to choose an array of color options that coordinate harmoniously with railings and other exterior elements.
Trellises. Adding a trellis, or series of trellises, to a deck area can mirror botanical design elements used inside the home while creating a connection to the outdoors. Echo the theme of a prominent piece of art or an upholstery pattern by placing live plants on strategically-placed trellises. A number of trellis options are available, including marine-grade stainless steel versions, which resist the weather while providing a sleek, understated backdrop for plants and vines.
Especially when it comes to decks, railings, and awnings, look for product lines that provide visual aids, such as color swatches, chip sets, and online visualizers which make it easier for homeowners to envision how products will look in their home once installed.
Bringing It Home
Today’s homeowners desire outdoor living spaces that are not only beautiful and low-maintenance, but function as an extension of their homes. Fortunately, options continue to grow as manufacturers introduce innovative outdoor products focused on creating indoor and outdoor environments that look as if they were designed as a single space.
By presenting a broad range of trend-forward design options, you can set yourselves apart and be seen as partners who can help transform indoor-outdoor living spaces from ordinary to spectacular.
– Kym Nosbisch is the director of retail & product marketing for Feeney Inc. (www.feeneyinc.com).
BUILDING MATERIALS
An interesting thing happened in the lumber industry in 2021: The wood world stepped up and led the way back toward a more normal work world. It doesn’t matter if it was virtual, or if hybrid work became the everyday way of doing things. After staying home, not traveling, and becoming all-too-familiar with video calling apps in 2020, this past year saw people return to work with a vengeance, determined to grab that sense of familiarity they missed.
Nowhere was this more true and more evident than in the southern pine industry. Following a strong year faced with multiple, many-layered challenges, the staff and members of the Southern Forest Products Association dug in its heels, pivoted when necessary, kept their focus, and took significant steps toward a more normal year, both for themselves, and for their members.
Who We Are
SFPA is America’s first and oldest southern pine trade association—we came to be in 1915 as the Southern Pine Association. Since then, SFPA remains dedicated to advancing the southern pine lumber industry, promoting the use of member products in domestic and international markets, and facilitating the exchange of information and ideas. SFPA boasts an impressive membership roster that represents 45% of industry capacity for southern pine, and more than 100 member companies that provide products and services to the industry.
“We are the backbone of the southern pine lumber industry,” said Eric Gee, executive director of SFPA. “Our sole job is to build and create programs that serve our members, and that’s what we do. Even during the challenges of the past year and a half, we haven’t stopped growing, pushing, and educating.”
Let’s take a deeper look at the extensive list of SFPA accomplishments and areas of growth from 2021.
SFPA Retailer Resources
SFPA.org serves as a pivotal point of information gathering for both SFPA members and retailers through the providing of multiple resources designed to make the purchase of southern pine even easier.
Product Locator: Looking for a specific southern pine product? Hop on over to the Product Locator and peruse a selection of over 400 products. One click connects dealers and manufacturers to the appropriate sales contact. Concerned about grades, specific packing preferences, particular sizes, and lengths? No worries—all parameters are covered within the Product Locator.
Span Cards: Need a handy way to carry and reference southern pine span data? Visit SouthernPine.com and order one! Each card contains 12 span tables for common visual and mechanical grades under different loading conditions. A separate card offers three tables for pressure-treated southern pine lumber used in floor joists for outdoor projects. Everything you need, right at your fingertips!
Environmental Advantages
It’s important we continue to share correct information and education as to the environmental strengths and true impact of choosing wood as your favorite building material.
Here’s the main fact to pass along to your customers concerned about choosing wood: We are not running out of trees. The U.S. forest industry as a whole plants between three to five trees for every one harvested. Combined with strong methods of forest management, much of our country is enjoying healthier, stronger, larger forests than we’ve seen in decades.
Back in November 2021, a segment on National Public Radio discussed the impact to the environment of consumerism. Part of the discussion centered on the environmental impact resulting from consumption. What few people realize is that choosing lumber building materials directly affects the environment… in a GOOD way. Choosing wood equates to a lower carbon footprint and environmental impact than many building product competitors. Why? Because wood is the most renewable building product on the country. We are nowhere close to running out in this country. With the aggressive replanting rate referenced above, the forest industry ensures healthy, thriving forests for decades and centuries to come. Healthy forests build healthy breathing environments. And who doesn’t want more of that?
Great Under Pressure
The 2021 uptick in nationwide lumber production transferred to the pressure-treated southern pine industry, as our members enjoyed a higher overall demand for most of the year. Why? Because southern pine is easily treated and the perfect solution for outdoor projects. When it’s time to use the product to build or install a project, no special knowledge is needed, and no special tools are required – pressure-treated southern pine defines “ease of use.”
“What we saw in 2021 was homeowners getting out of their houses and into their workshops,” said Gee. “DIY home improvement projects of all parameters and sizes skyrocketed across the country. Garage and home projects took off as people worked with their hands, ventured outside of their comfort zones, and took on the challenge of building and creating things on their own.”
Gee went on to comment on the return of the popularity of woodworking and DIY project building, emphasized by the lack of availability of necessary tools both in independent retailers and in the big box stores.
“In the southern pine industry, we’re seeing an increased desire to get back to the old ways, to the comfortable things of their childhood,” concluded Gee. “People are transforming their backyards into the family oasis: whether it’s a deck, a pergola, a custom pool deck, or something else, 2021 saw a larger number of people get outside and create their dream backyard.”
Southern Pine by the Numbers
In 2020, southern pine manufacturers cranked out an all-time high amount of 20.8 billion bd. ft.
Looking at 2021: shipments year-to-date through August are trending up from 2020 levels. Within these numbers, No. 2 and No. 2 Prime are most widely produced, feeding the demand for pressure-treated lumber projects.
SFPA Family of Websites: In addition to SFPA.org, we offer a series of websites designed to provide information and education to each of our key audiences. Next time you’re online, check out these sites:
- SouthernPine.com: span tables, design values, product locator, treated lumber, specialty products and more;
- SouthernPineDecks.com: everything you need to know about building a deck or porch;
- RaisedFloorLiving.com: Want to learn more about raised wood foundations? This is the spot!
- SFPAexpo.com: The Forest Products Machinery & Equipment Expo is the premier venue for equipment manufacturers to display their products and services to the wood processing industry. It is held every other year.
- SouthernPineGlobal.com: Here you’ll find the product locator, exporter directory, importer purchase inquiry, and publications.
Forest Products Machinery & Equipment Expo
A highlight of SFPA’s 2021 activities: the return of Expo! In spite of a few lingering restrictions from the pandemic, the 2021 gathering was a shining star for SFPA. Nearly 1,600 attendees met in the Georgia World Congress Center and enjoyed mingling, networking, and exploring the 126 exhibitor booths.
“The purpose of Expo is to bring the industry together,” commented Gee. “The show presents the perfect opportunity for all sides of the buying equation—manufacturers, marketing, sales—to join together, in person, in one location, to celebrate the industry and learn from each other.”
Gee reported that the vibe at 2021 Expo was upbeat and forward-thinking, with attendees happy to see each other face-to-face and reconnect in person after 18 months of looking at each other through laptop cameras.
Who attends Expo? Member companies dedicated to investing in technology in order to operate their businesses more efficiently and successfully plan for the future. Whether it’s investing in operations, supply chain management, material handling, or grade recovery, there’s something for everyone at Expo.
The 2021 show represented the 36th coming together of the industry under the Expo banner; the show has been held every other year since 1950, mostly in Atlanta.
With regards to the future location(s) of the show, Gee reports that the association is listening to feedback and requests from both attendees and exhibitors, and multiple sites are under consideration for 2023. More information will be forthcoming from SFPA in early 2022.
International Efforts to Drive SP Traffic
A prominent part of SPFA’s activities in the promotion of southern pine includes maintaining a robust schedule of international seminars and trade missions aimed at developing the market for southern pine lumber in key areas around the world. These international outreach events are integral as to how SFPA serves both its members and the industry as a whole.
With seminars tailored for a wide range of industry professionals—from dealers and contractors to architects—each opportunity to learn more about southern pine addresses relevant topics designed to specifically address the exact needs of each country.
SFPA didn’t skip a beat in 2021 when it comes to export promotion programs, despite travel disruptions. A successful pivot toward virtual events ensured that the association was able to reach a record number of timber traders and construction professionals worldwide and to safely meet their needs effectively.
Let’s break down the activities and successes and take a closer look at each.
FEA Strategic Planning Webinar
As a gold sponsor of this online or virtual event, SFPA was able to provide member access to information, which helped each better define their international goals moving forward.
Worldwide Conference on Timber Engineering
SFPA’s participation bolstered the Association’s seminar programs across the globe to enrich international outreach and education. With international advertising and messaging support in multiple global markets, southern pine information was showcased internationally through a variety of channels.
Japan Technical Committee (JTC)
In partnership with American Softwoods, SFPA and the Southern Pine Inspection Bureau banded together to jointly present information on the southern pine resource and clarify the grading procedures for dense vs. non-dense grades.
Outreach: Caribbean
Throughout the southern pine-loving Caribbean, virtual seminars targeted hundreds of key buyers in both traditional markets and new markets—some of which SFPA reached for the first time.
Outreach: Central America
Multiple southern pine lumber events were held in Guatemala, with brand-new outreach activities expanding into the Panamanian building market.
Outreach: South America
Targeting potential southern pine lumber buyers across the continent, a first-ever virtual education seminar was held and pulled in excellent results.
Outreach: Latin America
Enhanced with upgraded discussions focusing on using southern pine lumber to build for high winds and in seismic zones, SFPA targeted audiences throughout Latin America with these solutions to these key discussion points.
Outreach: International Trade Shows
While many lumber industry trade shows across Europe, India, the Middle East, and Asia were cancelled or postponed in 2021, plans are well underway for a full slate of in-person trade shows in 2022. Members are keen to take advantage of these face-to-face opportunities, and SFPA stands ready to serve member needs.
Southern Pine Exports
Export numbers calculated throughout the majority of 2021 are roaring back to pre-pandemic levels, an encouraging sign as plans are underway for 2022.
Southern pine lumber shipments surged 57% through September of 2021 to a whopping $222 million, and exports of pressure-treated lumber—almost all of which is southern pine—jumped an incredible 31% to $93 million.
New Outreach for 2021
Brand new for the southern pine international outreach in 2021: SFPA launched informational newsletters in the Caribbean and Latin American markets aimed at maximizing engagement with a growing in-house database of traders and specifiers.
– For more information on all the activities managed by the Southern Forest Products Association, to access our numerous pieces of free educational information, or to become an SFPA member, please visit www.sfpa.org.
For homeowners looking for serious low-maintenance performance and durability for the roof over their head, it’s hard to beat metal.
Quality metal roofing finishes and coatings up the ante even more, by delivering a wide range of benefits and style. The right coating can help achieve a desired look, address a particular issue and even add years of life to a roof.
Yet sorting through all the choices and considerations for metal roof coatings can be confusing. There are also specific performance characteristics that span the variety of available finishes. For example, certain coatings labeled as “cool” utilize special pigments that reflect infrared radiation and UV rays. These cool coatings can help alleviate heat build-up and reduce air conditioning requirements.
Here are the basics homeowners should keep in mind when it comes to selecting among the wide variety of metal roof coatings available on the market:
Painted Finishes for Metal Roofs
Modern high-performance metal roofing paints not only protect the roof but also substantially increase the energy efficiency and longevity of a roof. In addition, high-performance paint systems offer a wide range of different looks and colors to satisfy homeowners’ aesthetic desire. Quality metal roofs come with a baked-on factory finish, which also makes maintenance a snap. Most manufacturers recommend simply rinsing them with a hose and at most, using a solution of gentle soap and water to clean them.
High-performance metal roofing paint systems can provide a durable finish with improved gloss retention, superior weather resistance and reduced color fading. These paint systems should be applied to a metal substrate at 0.2-0.3 mil thick prime coat and 0.7-1.2 mil thick topcoat.
Sophisticated paint systems also can help homeowners achieve a particular look. For example, quality paint finishes that closely mimic the multi-toned appearance of natural stone such as slate deliver beautiful style while offering the strength and lightweight benefits of steel.
Stone-Coated/Granular Metal Roofs
For homeowners who love the look of traditional shingled roofing materials, yet want the long-lasting performance of metal, stone-coated metal roofs are an excellent choice.
Starting with a base layer of metal (typically steel), the specially-primed roofing panels are first coated with an acrylic polymer adhesive and then the granular stone coating is applied, bonding the two. Finally, a clear coat sealer is applied over the top for extra protection. This type of finish offers homeowners all the benefits of metal roofing, in addition to great curb appeal for their home.
Stone-coated metal roofs also can be a solution for homeowners who live in areas where homeowner associations may not allow for standing seam painted metal roofing styles. Because stone-coated metal roofs mimic traditional shingles so closely, they can fit within certain neighborhood design requirements while offering far better protection and performance as compared to asphalt.
“As represented by our manufacturer members, homeowners have plenty of industry-leading options for quality metal roofing coatings to select from,” said Renee Ramey, MRA executive director. “From outstanding curb appeal to long-term performance, there’s no doubt that choosing the right finish for your metal roof can make a world of difference for your home.”
Despite the economic and logistical challenges introduced by the pandemic, consumer spending on home improvements and repairs grew more than 3% to nearly $420 billion in 2020 and continued its rise through 2021.
One surprising beneficiary of this trend is the window and patio door industry, which is heavily reliant on in-home consultations. According to the J.D. Power 2021 U.S. Windows and Patio Doors Satisfaction Study, the industry’s efforts to adjust its business model to accommodate virtual consultation and offer discounts and incentives has helped drive higher customer satisfaction.
“Unlike other areas of the home improvement marketplace, window and patio door sales are often driven by an in-home consultation with experts who can talk consumers through not only their window options but also provide specific recommendations based on the home layout and design,” said Christina Cooley, director of home intelligence at J.D. Power.
She added, “Consistently, we find that manufacturers and retailers that make it easy to comparison shop and provide expert guidance are those that perform best in the study. This past year, they had to adapt, and many did so successfully. A majority—54%—of customers had some form of expert consultation and 11% of those consults were conducted virtually.”
Study Rankings
Renewal by Andersen ranked highest in the manufacturer segment with a score of 886 (on a 1,000-point scale), followed by American Craftsman (878) and Milgard (874).
Renewal by Andersen also ranked highest in the retail segment in a tie with The Home Depot, each with a score of 876. Window World came in third with a score of 874.
The J.D. Power Windows and Patio Doors Satisfaction Study provides a comprehensive view of the window and patio door purchase and ownership experience by measuring satisfaction with window/patio door retailers and brands. The study measures satisfaction among customers who purchased windows and/or patio doors during the previous 12 months, based on performance in six factors for manufacturers and retailers: appearance and design features, operational performance and durability, sales staff and service, ordering and delivery, price, and installation.
The study aimed to gauge retailers’ and manufacturers’ brands and reputations, examine pathways to purchase, drill down on problems experienced, and deliver insight on what drives customer loyalty.
The most recent study was conducted during the first half of 2021. It was based on responses from 3,124 customers who purchased windows or patio doors within the previous 12 months.
J.D. Power is a global leader in consumer insights, advisory services and data and analytics, and a pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior.
customer interactions
with brands and products for more than 50 years. The world’s leading businesses across major industries
rely on J.D. Power to guide their customer-facing strategies
From reducing air pollution to using renewable energy as a power source, U.S. homeowners have an overwhelming desire for more information, more choices, and more action across the industry for eco-friendly construction materials and practices, according to the 2021 3M Home Renovation Study.
“Many homeowners are now inspired to choose construction materials that both serve their conventional purpose and make a positive impact for the environment,” said Josh Orman, senior manager of business development for 3M Industrial Mineral Products Division. “It’s encouraging to see consumers and 3M taking action to improve our environment.”
The majority of homeowners surveyed—74%—agree that using eco-friendly construction materials would make a strong impact to the environment, and 70% plan to purchase eco-friendly materials for their next renovation.
Not only do those homeowners find eco-friendly products appealing, but they are also taking the advice of others to influence their purchases; for example, 52% of homeowners surveyed stated they would be more active in considering eco-friendly materials if their friends and family were integrating eco-friendly options into their lives.
“Essentially, what homeowners say and do highly impacts those in their circle of influence,” said Orman. “Consider the positive ripple effect of homeowners making eco-friendly choices that educate and influence their friends and family in the process.”
Homeowners believe most in recycling and reducing waste as the top activity that will positively impact the environment. Eliminating single-use plastics, using renewable energy, reducing air pollution and selecting energy efficient products round out the top five.
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Could a piece of plastic replace a traditional concrete footings?
When building a deck, traditionally the builder will dig footings and pour concrete for the foundation. Another method for low profile decks is concrete blocks that can be placed directly on the ground.
Now, there are new products hitting the market that are making deck installs quicker and easier.
One of those products is called TuffBlock: an instant foundation system made of recycled polymers. TuffBlock footings only weigh 1.5 lbs but can support 1,700 lbs!
According to TuffBlock’s documentation, it’s been tested to over 11,000 lbs without collapsing.
Tuffblock: https://www.buildtuff.com/
TimberTown: http://www.timbertown.com
TimberTips: http://www.timbertips.com
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TimberTips is a weekly video series highlighting information worth knowing about lumber products and projects. From product reviews and comparisons to installation tips and home tours, our goal is to keep you informed on what’s out there and how you can use it on your next project.
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Specializing in Decks and Outdoor Living Projects
Builders and contractors specializing in decks and outdoor living projects have been enjoying this new industry resource for ideas and business strategies.
Deck Specialist from 526 Media Group, Inc., publishers of Building Products Digest & The Merchant Magazine
Deck Specialist is available in both print and digital editions.
The current WINTER 2018 edition of the quarterly magazine features case studies of unique projects, marketing/sales advice, and an expansive look at the latest decking, railings, and accessories.
