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Novo Building Products, Zeeland, Mi., has consolidated its distribution brands Empire Moulding & Millwork and Southwest Moulding & Millwork. Effective Jan. 1, Empire and Southwest now each operate as Novo Building Products.

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“This change will unify all of Novo Building Products distribution—pro dealer and home center—under a single brand, bringing a heightened level of awareness and scale to the marketplace,” said Novo VP of marketing Keith Early. “In addition, this change will strengthen and simplify our message to customers. Communication to this audience will be clarified through a single company website and Pro-Portal e-commerce platform, consistency at trade shows and customer events, and universal print materials, displays, and promotional items.”

Empire Moulding & Millwork was founded in 1946 and has grown into one of the largest millwork distribution and manufacturing companies in the United States. Empire’s six regional customer service centers supply moulding, millwork, stair parts, sheet goods, and more to home centers and pro dealers throughout the eastern half of the U.S.

Established in Dallas, Tx., in 1952, Southwest Moulding & Millwork, operates a 367,000-sq. ft. customer service center. Southwest has become the leader in moulding and specialty millwork products throughout Texas, Oklahoma and bordering states. 

“We do not take this consolidation lightly and in no way intend to disregard the heritages of Empire and Southwest,” Early said. “We believe, however, that we can best celebrate our history by positioning it for future growth.”

The pending consolidation will not affect Novo’s manufacturing brands L.J. Smith Stair Systems and Ornamental Decorative Millwork.

In all, Novo operates 14 distribution and manufacturing facilities.