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M-D Building Products, Oklahoma City, Ok., has formed four brand portfolio strategic business units to “create efficiencies to strengthen the customer experience.” Operations include residential and commercial weatherization, flooring, caulking, and specialty extrusion products.
The four new business units include M-D Consumer; M-D Manufactured Solutions and Cardinal Aluminum; M-D Pro and Canadian Consumer; and Tower Sealants. M-D will continue to operate Morse Industries in Seattle, Wa., and Cardinal Architectural, Louisville, Ky., as independent operational groups.
“As the market continues to evolve, we are creating simplicity and greater efficiencies for our customers and partners with a focus on improving consumer experience on a channel-by-channel basis,” said M-D Building Products president Ryan Plotkin. “The new organizational structure will also allow us continued scale and growth at the same aggressive pace that we have experienced over the last decade. We will better serve our valued customers across the globe through supply chain management, leveraging our vast domestic manufacturing and sourcing capabilities, as well as cross-functional marketing and sales competencies. Ultimately, we believe the new strategic organizational structure will ensure we retain manufacturing jobs in North America and push new standards of innovation.”
Each unit will be overseen by a division president—Kipp Collins, M-D Consumer; Mike Wasson, M-D Manufactured Solutions and Cardinal Aluminum; and Joe Comitale, M-D Pro and Canadian Consumer. Tower Sealants, Morse Industries and Cardinal Architect’s leadership structure will remain in its current state. Jared Bringhurst will lead M-D’s Shared Manufacturing Services function as senior vice president. This group will service all SBU’s with manufacturing resources as well as engineering, maintenance, raw material purchases, and quality.
The M-D Building Products brand portfolio includes SmartTool, Morse Industries, M-D Pro, M-D Canada, Tower Sealants, Cardinal Aluminum, MetalSource, and M-D Plastics.