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Golden State Lumber, Petaluma, Ca., has renamed itself as Golden State Lumber + Showroom, reflecting its evolution as a complete building resource center.
“While lumber remains core to our business, our industry-leading showrooms demonstrate our curiosity to innovate and drive efficiency for our customers.”
The updated name and refreshed logo maintain the company’s iconic tree symbol while acknowledging its customer-first approach to comprehensive building solutions. This change represents the family-owned company’s commitment to being the region’s most flexible and responsive partner for building materials and showroom services.
“This brand evolution reflects our passion for serving builders, contractors, and architects,” said Jessica Scerri, CEO. “While lumber remains core to our business, our industry-leading showrooms demonstrate our curiosity to innovate and drive efficiency for our customers.”
For generations, Golden State Lumber has provided building professionals quality materials and expertise under one roof. The addition of “Showroom” to the company name formalizes their expanded role in delivering comprehensive building solutions and product displays.
The updated brand identity will roll out across all locations in the coming months. As a best place to work, the company remains committed to the same passionate service and expertise that have defined Golden State Lumber’s reputation for generations.
Founded in 1954, Golden State Lumber + Showroom is Northern California’s premier provider of commercial and residential building materials, serving the San Francisco Bay Area with nine locations including lumberyards and product showrooms. With one of the region’s largest on-ground inventory and transport fleets, the company offers same/next-day jobsite delivery. Professional builders, architects, and contractors have relied on Golden State’s extensive product selection, from lumber and building materials to custom millwork and designer windows and doors.
