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After 105 years, Bloedorn Lumber, Torrington, Wy., has rebranded as simply Bloedorns. The company says, “The change reflects our commitment to growing with our communities and adding value to our customers.”
Its new tagline, “Products you need. People you trust,” emphasizes the chain’s dedication to delivering quality products and expert advice-—showing they are more than just a lumber store; they’re customers’ trusted partner in every project. The line is also meant to highlight its employee ownership, which makes their success possible.
Honoring its history, they have reimagined the familiar “B” from the BLC monogram into a bold, standalone icon that symbolizes the high standards they uphold.
Bloedorns has approximately 425 associates, 22 retail stores, three truss-manufacturing plants, and one door-manufacturing plant located throughout Wyoming, Montana, Nebraska and Colorado.
