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BLD Marketing, a digital-first, full-service strategic marketing agency serving the building materials category, recently received three NYX Awards for creative work on behalf of clients Ellison Bronze, Fleetwood Windows & Doors, and Laticrete.
The NYX Awards is an international program recognizing excellence in marketing, public relations, communications, advertising, and digital media. BLD Marketing's winning entries were acknowledged across social media, catalog design, and advertising categories.
Ellison Bronze: BLD Marketing earned a gold distinction in the Social Media category for “Norman the Doorman,” a creative social media campaign developed for Ellison Bronze. Centered around Norman, a fictional NYC doorman with decades of experience, the campaign uses a distinctive character and engaging storytelling to bring personality to the Ellison Bronze brand. The series of short videos and holiday posts entertainingly educate architects about the doors' custom designs, superior performance, craftsmanship, and longevity.
Fleetwood Windows & Doors: BLD also accepted a gold award in the Advertising & Design/Catalog Design category for a product catalog built for Fleetwood Windows & Doors’ new “The Edge of Perfection” tagline. The sleek, minimalist piece combines striking imagery, black-and-white tones, and rectilinear photo grids to showcase Fleetwood’s luxury window and door systems, reinforcing the brand’s focus on precision, performance, and modern design.
Laticrete: BLD Marketing earned silver on behalf of Laticrete in the Advertising & Design/Ad Design (Series) category targeting tile contractors through leading trade publications. The series uses an integrated visual approach and impactful imagery to reinforce the Laticrete 70-year legacy of innovation in thin-set mortar technology, while differentiating the brand from competing advertisements.
“These awards are a reflection of the creativity and strategic thinking BLD Marketing brings to our clients every day,” said David Sladack, president of BLD Marketing. “The best advertising pairs creative thinking with strategic purpose. We develop concepts that not only capture attention, but also help our clients meaningfully connect with their target audiences to build stronger brands.”
“It’s exciting to see the range of BLD’s creative work recognized by the NYX Awards,” said Garrett Andrae, creative director at BLD Marketing. “These campaigns challenged our team to find fresh ways to tell each brand’s story, from character-driven social content to bold visual design and advertising built to stand out in a crowded building materials industry.”
Based in Pittsburgh, Pa., BLD Marketing is a results-based, digital-first, full-service strategic marketing agency exclusively serving the commercial and residential building materials category. It offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability.
