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Great Southern Wood Preserving, Abbeville, Al., has inked a multi-year deal for its YellaWood brand to be title sponsor of the fall NASCAR Cup Series race at Talladega Superspeedway.
This year the company will pay homage to its employees, dealers, contractors and homeowners as it celebrates its 50th year in business. The company’s exciting slate of initiatives will mark the organization’s semicentennial and start in its own Alabama backyard.
Beginning in 2020, Great Southern Wood’s banner brand—YellaWood brand pressure treated pine—will be the title sponsor of the fall NASCAR Cup Series playoff race held at historic Talladega Superspeedway. Set to take place less than 200 miles from Great Southern Wood’s headquarters in Abbeville, the YellaWood 500 will be a celebration the whole state – and industry – can get behind.
“We are excited to kick off our 50th anniversary celebrations with this NASCAR partnership,” said founder and CEO Jimmy Rane. “We’re honored to join in the great legacy at Talladega as we recognize our own milestone journey as a company. This is a chance to share our vision and our YellaWood brand products during a highly competitive and high profile event.”
Currently scheduled for Oct. 4, the YellaWood 500 at Talladega Superspeedway will debut providing an immersive YellaWood brand experience. Branding elements will include signage, social and digital media, radio, broadcast and others, all of which will be retained for both this year and the 2021 races at the 2.66-mile venue, NASCAR’s biggest and most competitive track. Additional partnership assets will be featured at Daytona International Speedway, Kansas Speedway, and Martinsville Speedway.