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Spartan Railing, Bloomington, Mn., has rolled out a new brand identity—IG Railing—to better align with its illuminated glass railing systems.
The launch, which includes new brand logo and website (www.IGRailing.com), creates a better connection to global partner and patent holder Illuminated Balustrade Australia. Spartan Railing LLC remains the U.S. business entity.
IG Railing is a patented, frameless glass railing system featuring over 12 LED color options via WiFi or remote control.
“IG Railing as a product and brand is the result of executing our ownership group vision starting in 2020 to create a category shift to glass railing through LBM dealer and distributor supply chain” said co-owner Mike Kunard.
IG Railing has also signed up several new partners— Great Lakes Railing, Grand Rapids, Mi., and The Garham Group, Nunica, Mi., to service Michigan and portions of Indiana and Ohio; sales rep Langenfeld Sales, Oswego, Il., to support existing distribution in Wisconsin, Illinois, northwest Indiana, and eastern Iowa; and Building Material Distributors, Inc., Riverside, Ca., to supply Southern California. BMD’s Galt, Ca., location began stocking the hardware, lighting and low-iron glass last March.