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FRTW leader Hoover Treated Wood unveils refreshed logo, website, branding

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Hoover Treated Wood Products has rebranded with a new logo and an updated website.

The updated website at showcases the company’s new branding and serves as a one-stop shop for information on fire-retardant-treated wood.

Replacing its ages-old “dragon logo” was a trickier matter. The branding team had to decide whether to retain the iconic dragon or adopt something new altogether. After much feedback, both internally and externally, they were convinced the dragon had to stay, albeit with a modern look.

According to Hoover, “It’s not just another logo. The new dragon represents a deeper meaning, including the direction it faces. It embodies protection, strength, authority and good fortune. These qualities all come together to make it a strong and meaningful choice for representing our brand, aligning seamlessly with what Hoover stands for and aims to achieve.”