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Decking anchors most projects, and it often determines whether the rest of the build stays with you.
When a decking lineup gives contractors a clear path forward, the order tends to grow. When it doesn’t, parts of the project move elsewhere.
Deckorators® is built around that inflection point. With a decking lineup that spans entry-level to premium, Deckorators reduces the need for contractors to source materials from other suppliers and creates a more direct path from the first product to the rest of the build. That’s where higher average order value begins. It doesn’t come from a single upsell, but from maintaining continuity across the project.
Where Jobs Start To Break Apart
Gaps in a lineup do more than limit selection. They introduce decision points where the order can split.
Deckorators addresses that by covering a full range of project needs. At the premium end, Voyage and Summit decking made with Surestone® technology deliver the stability, low moisture absorption, and reduced thermal movement expected on higher-end builds. Wood-plastic composite lines like Vista and Venture provide options where value and appearance stay in balance.
That range keeps dealers relevant across more projects. The greater impact shows up after the initial decision. When contractors don’t have to rethink product choices mid-project, orders are more likely to stay intact and additional categories remain attached.
Turning the First Sale Into a Larger One
Winning the decking sale doesn’t guarantee you capture the job. Expansion depends on what happens next.
Every additional category introduces a decision. If that step requires a reset, such as new systems, new components, or unfamiliar installations, the likelihood of the contractor sourcing elsewhere increases.
Growth happens when that transition feels like a continuation instead of a new purchase.
Making Railing the Next Step—Not a New One
Railing is one of the most common points where orders split. This isn’t because it’s unavailable, but because it often behaves like a different system.do
Deckorators keeps that transition straightforward. Aluminum, cable, composite, and glass railing options are aligned within a single platform, allowing dealers to cover a range of styles and price points without adding unnecessary complexity.
Aluminum railing, led by Rapid Rail and Contemporary Rail, supports core volume business with a shared post system that simplifies stocking and reduces component variability. Other railing options build from that same foundation, giving contractors flexibility without requiring them to change systems mid-project.
The result is a consistent path from decking to railing, which increases the likelihood that the second category stays with the first.
What Happens When the System Holds Together
The difference between supplying materials and capturing a job shows up in how much of the project stays in one place.
A decking-only order sets the baseline. When railing and related components remain aligned, the order expands. Dealers see higher average order value and better inventory productivity as demand extends across categories rather than concentrating in one category.
That outcome doesn’t come from selling more products. It comes from removing the point where the job can break.
Deckorators is built to eliminate that break point—from the initial decking decision through final installation. The question is whether your current lineup does the same.
Explore the full Deckorators lineup at deckorators.com/products
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