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Acquisition of 70-year-old Portage extends Bliffert's reach in central Wisconsin

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Bliffert Lumber, Milwaukee, Wi., has acquired Portage Lumber Do it Best, Portage, Wi.

Portage Lumber was founded in 1953 and has been a dominant force in the building material, hardware and home decor industry in the Portage market for the majority of its 70 years in business.  

Kimberly Dorn, general manager of Portage Lumber, represents the third generation of the Dorn family’s ownership and management and will continue to run this branch.

“We believe that merging with the Bliffert family of companies allows us to continue to serve our customers and community for generations to come,” said Dennis Dorn, CEO of Portage Lumber. 

“At Bliffert Lumber we are always looking to merge in other great lumber families like the Dorn’s that share our values,” said Eli Bliffert, VP of Bliffert Lumber. “We are very excited to extend our reach into central Wisconsin and beyond. Old lumber families go together like baseball and cold beer. We are absolutely stronger together.”

The transaction closed January 31, 2024.