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Key-Link Dreams Up Railing Visualizer

Aluminum railing manufacturer Key-Link Fencing & Railing is utilizing Chameleon Power’s visualization platform to help customers with outdoor railing design.

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Aluminum railing manufacturer Key-Link Fencing & Railing is utilizing Chameleon Power’s visualization platform to help customers with outdoor railing design.

The platform provides a photo-realistic view of the Key-Link railing products within actual outdoor scenes, assisting users with type and color decisions.

In a few clicks, consumers, contractors, and distributors can select and view Key-Link railings within selected scenes. “We knew that strong visuals were incredibly powerful, even before the pandemic. Now they are even more important. With the focus on outdoor living space or connecting with nature, the visualizer lets people dream about and see how their space can be,” said Heather Bowman, director of marketing.

Key-Link noticed a strong trend of homeowners wanting hands-on participation in deck design, and wanted to give them the ability to visualize what unique railing could add to their outdoor living area.

“When homeowners see how Key-Link railing can enhance a space, they are going to reach out to their contractor or dealer and ask for this product specifically,” said Bowman. “That makes the visualizer a tool that benefits our entire channel.”

The solution is a new Chameleon visualizer that makes it easy to envision Key-Link railings as part of an outdoor living space.

The new technology also takes the experience a step further with a unique feature to independently change the scenic background. Now users can select a scene and railings, and then switch the background to options like a beach or a landscape to best reflect the project environment.

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