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Eldorado Stone, San Diego, Ca., is rolling out a new brand narrative that imagines the long-lasting memories and moments that can be created inside of a newly designed space. Through a refreshed logo, website, new brand colors and other visual elements, Eldorado Stone encourages the idea that designing and personalizing an indoor or outdoor space can be the start of something beautiful.
“For over 50 years, Eldorado Stone’s premium stone and brick veneer profiles have pushed the boundaries of possibilities for creating beautiful spaces,” said Sarah Lograsso, director of marketing & product design. “Now, we want to inspire the industry to see the spaces where we live, work and play as the places where life’s best moments and memories can happen. We are encouraging designers, homeowners and other creators to explore greater possibilities for their spaces with Eldorado Stone as part of that transformation.”
A diamond icon has been the foundation of Eldorado Stone’s brand story since its beginnings but has now evolved even further within the company’s narrative.
The new logo emphasizes a more contemporary approach with a nuanced, yet timeless font treatment. The iconic diamond has also been reinterpreted to convey the multifaceted character of the brand’s products and the spaces they help to create, and it is positioned prominently next to the brand name while the new tagline “The Start of Something Beautiful” completes the design.
Eldorado Stone is a division of Westlake Royal Building Products.