Trim Job: Why & How to Sell Exterior Packages

A home is a compilation of hundreds of decisions and thousands of products. So when it comes to the exterior, focusing your sales approaches on the whole cohesive package—and showing builders, remodelers, and their homeowners what those packages look like—may improve your opportunities to increase upgrades, boost efficiencies, and further satisfy customers.

Great Southern Sinks Teeth Into New Marketing Campaign

What do you get when you combine YellaWood brand pressure treated pine with a mischievous band of beavers driven to create their own oasis at the lodge? “The Woodland’s Most Wanted.”

LP Subflooring Swims With the Sharks

Product experts from LP Building Products embarked on a 22-hour boat ride to Guadalupe Island to put LP Legacy premium subflooring to the ultimate performance test

Educating the Informed Consumer About Buying Preserved Wood

When consumers, armed with knowledge affected by the Internet, walk down the lumber aisle, how can your voice guide them to what they need to make their project a success?

Sell Hidden Upgrades with EWPs

Hidden behind the walls and under the floors, premium framing, subflooring and sheathing materials aren’t always an easy sell. Many homebuyers would rather splurge on the pretty things they can see like high-end countertops, fixtures or finishes.

High-Impact Upgrades with Southern Cypress

When it comes to interior home designs, trends are constantly changing. But if there’s one thing that never seems to go out of style, it’s natural wood.

Find the Right Composite Decking Manufacturer

The composite decking industry is crowded. There are many composite decking manufacturers in the growing market, each offering a unique configuration of materials, products and programs. How can dealers and lumberyards find a new supplier that can help them truly stand out?

Let Your Gray Show: What’s Trending in Roofing Colors

What’s old is new again. That appears to be the roofing color mantra for 2019.

Wood Fiber Prices Rise, Particularly in the West

Wood fiber costs for pulpmills in North America remained generally unchanged from the second quarter 2018 to the third quarter 2018 (latest available figures) but were higher than in the third quarter 2017, according to the latest issue of the North American Wood Fiber Review.

Deck Specialist Magazine

Builders and contractors specializing in decks and outdoor living projects have a new resource to turn to for ideas and strategies for their business.