NAWLA Spotlight: Carving a Legacy Out of Wood

It has been said many times, by many people who swear allegiance to the lumber business, that “sawdust gets in your blood.” Translation: once you fall in love with this industry, it’s going to become a long-term affair!

5 Ways Small Retailers Can Compete Against Big Boxes

Small to mid-sized LBM stores, or independent retailers, should take a tip from their counterparts if they want to avoid being lumped into the 0.3% of stores that closed in recent years.

3 Steps to Better Branding on Social Media

Everyone says your business should be on social media, so you made an account. But now what?

Olsen on Sales: Overcoming Objections

The highest level of sales on the emotional side of the skill set is the positively assumptive attitude (without arrogance). A relaxed and professional approach puts the customer at ease and makes them want to buy from us.

More Lumberyards Move to Electric Forklifts

Even lumberyards are switching to electric forklifts, after discovering that energy-efficient, environmentally friendly machines can do virtually anything emission-producing internal combustion (IC) forklifts do.

NAWLA Spotlight: What Are We Looking For?

One of the most pressing topics in the wood products industry is how to entice young people to want to work in the industry. The challenge of attracting talent to forest products has huge implications on the industry as we move forward and needs to be addressed before it’s too late. However, the question remains: How can the industry attract and retain young people?

Olsen on Sales: Controlling the Call

The majority of sellers are too nervous, under-prepared, or just don’t now how to control sales conversations. Most don’t even think they should.

The Gratitude of Selling

Study after study finds that in the workplace, grateful people outperform those who are not grateful.

Olsen on Sales: Promotional Sales Calls

While the selling process should not be adversarial, customers have a part to play and, as sellers, we have our part to play.

Gordon Lumber Realigns Business

In alignment with industry trends and its multi-year growth strategy, Gordon Lumber, Fremont, Oh., is consolidating two retail locations into its four surrounding contractor yards and expanding its component operations.