A BIG FISH is anyone who is of a higher stature than you normally play with, and if you land them, it will move you into a whole new level
THERE ARE IMPORTANT questions to consider when we discuss channels and actual customers. Whether you are a manufacturer selling to and through a channel, are a distributor (in the channel)
WHEN SOMEONE STARTS searching for a new contractor or company to work with for a building project, what is the first thing they do before hiring them? They Google the
Sales is competitive. Good accounts have a lot of salespeople calling on them. How can we differentiate ourselves from the crowd and stand out quickly? Persistent and consistent Most sellers
IT’S A BIG worldwide web out there. With nearly 2 billion live websites on the internet and an estimated 5 billion internet users, about 4 billion of whom are on
Prior to the pandemic, there were a limited number of LBM companies with e-commerce sites, as most felt a basic web presence was sufficient. Over the last 15 months, the
Portable stacking racks for millwork and other building materials are not new, but over the last two years—and particularly the last two months—demand for the storage devices among dealers has gone
Business is complicated and the workforce of today expects the technology they work with to play nicely together. Along with mobile applications and APIs, web-built computer software has risen in
A Special Series from NAWLA When the COVID-19 pandemic blew up, we at Snavely Forest Products knew that sitting passively by in hopes the crisis would work itself out wasn’t
Sales is not an intellectual endeavor. All of my students have more than enough intelligence to do their job. The reason some do better, faster than others is because they
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