More Lumberyards Move to Electric Forklifts

Even lumberyards are switching to electric forklifts, after discovering that energy-efficient, environmentally friendly machines can do virtually anything emission-producing internal combustion (IC) forklifts do.

NAWLA Spotlight: What Are We Looking For?

One of the most pressing topics in the wood products industry is how to entice young people to want to work in the industry. The challenge of attracting talent to forest products has huge implications on the industry as we move forward and needs to be addressed before it’s too late. However, the question remains: How can the industry attract and retain young people?

Olsen on Sales: Controlling the Call

The majority of sellers are too nervous, under-prepared, or just don’t now how to control sales conversations. Most don’t even think they should.

The Gratitude of Selling

Study after study finds that in the workplace, grateful people outperform those who are not grateful.

Olsen on Sales: Promotional Sales Calls

While the selling process should not be adversarial, customers have a part to play and, as sellers, we have our part to play.

Gordon Lumber Realigns Business

In alignment with industry trends and its multi-year growth strategy, Gordon Lumber, Fremont, Oh., is consolidating two retail locations into its four surrounding contractor yards and expanding its component operations.

“Classy” New Way to Groom Tomorrow’s Lumber Leaders

Perhaps the biggest selling point of the Degree Program is the cost: there is none.

10 Tips for Your Best Ever Demo Event

For manufacturers, dealers and distributors, demonstration events for builder and contractor customers are an important part of a marketing schedule.

Olsen on Sales: One-Trick Pony

Sports talk about “complete” players. Baseball calls them “five-tool” players: hit for average, for power, speed, fielding and a gun for an arm. Basketball calls them “two-way” or complete players: defend, rebound, pass and score. Athletes who are complete are rare. As are salespeople.

Should You Choose a Single or Multiple Supplier Strategy?

It’s a fact that smaller businesses have less flexibility than major businesses when it comes to choosing suppliers. Quite simply, smaller scale means a lower degree of influence across a smaller range of vendors.