Olsen on Sales: A Businessperson Who Sells

When we start out in any industry, we have to learn our product. Our employer will give us some orientation and may send us to outside seminars to give us the basic knowledge we need to do this. We also have to learn how to sell.

Treated Wood Training Gets Amplified

In an effort to make online education more dynamic, the Western Wood Preservers Institute has released a new narrated version of its preserved wood training course.

Finish the Year Strong in 5 Minutes Per Day

As we speed into the winter months, summer memories are still fresh even while the end of the year and all that it brings draws closer. And so, it is impossible to escape that there are only a few selling weeks left in 2019.

SRS Purchases Utah’s 6-Unit Roofers Supply

SRS Distribution, McKinney, Tx., has purchased six-unit Roofers Supply, Salt Lake City, Ut.

Olsen on Sales: Slow Down & Have Some Fun

No one wants to push a bag of rocks up a hill or jump off a bridge with us. Unfortunately, many sellers sound like this is what they’re doing or getting ready to do while they’re on a call with a customer.

3 Steps to Improving Fleet Safety

Safe drivers and properly maintained vehicles allow for efficient product deliveries and happy customers. Unfortunately, without proper attention to fleet safety, that same fleet can also be responsible for draining company profitability—or even injuring a team member or bystander.

Using Science in Hiring for Lumber Sales

Research shows that since the turn of the last century, the trend in cost of sales has increased substantially for more than half of the largest companies in the U.S. Previously, scale economies in sales were almost a given, in that most companies were growing revenue at an annual rate that was much higher than the associated sales and marketing expenses.

Olsen on Sales: The Wrong Way Works

Doing sales, the right way is still a challenge, but we make four times as much money and often more doing sales the right way. Below are common sales mistakes and their better way counterpart.

The Fear of Appearing Needy

I was in Beverly Hills last week keynoting two events in the financial industry. At both sessions, the audiences were financial advisors who sold insurance products. Feedback was extremely positive, as it tends to be for my live work, but one person’s comments stood out.

It’s All Relative: Stepping in at Family Firms

The circumstances that lead people to the wood products profession range from the ironic to the serendipitous but, in my case, I like to say the industry ganged up on me!