NAWLA had just wrapped up its Leadership Summit early last March when the significance of the COVID-19 outbreak slammed home. Attendees had no idea then, but that would be the last in-person industry gathering for the foreseeable future.
If we ask 100 salespeople, “What kind of seller are you?” most of them will say, “I’m a relationship seller.” My question is, “What kind of relationship and what are you doing to make that happen?”
Engineered wood products have been on the market since the introduction of plywood in the1930s, and more recent innovations such as CLT, glulam and laminated veneer lumber that allow for longer spans and taller walls are now competing with construction materials such as steel and concrete, and are seeing an increase in usage in both low and mid-rise buildings.
The APA trademark provides a lot of useful information for builders and specifiers. APA trademarked panels are suitable for a variety of end uses including subflooring, single-layer flooring, wall and roof sheathing, ceiling/deck sheathing and more.
It has been a difficult and, at times, borderline impossible year. But for those of us who sell for a living, there is so much to be grateful for.
The human animal is 99% emotional. We decide with our hearts and then justify our decisions with our “logical” brain.
Fully embracing the virtual event trend, SFPA is working to keep members engaged as the association navigates through this unpredictable time.
One of the things that makes selling in the lumber market more interesting than just selling a product, is that the market moves, sometimes dramatically.