Industry News

WFP Rolls Out New Product Brands

Western Forest Products, Vancouver, B.C., is launching a new strategy of marketing WFP-branded products, making it easier for end-users to specify and purchase the products through their distribution partners.

Western Forest Products, Vancouver, B.C., is launching a new strategy of marketing WFP-branded products, making it easier for end-users to specify and purchase the products through their distribution partners.

The rollout, covering all of WFP’s finished products, includes WFP Truestyle decking, paneling, trim & fascia, soffits and siding; and WFP Coast Timbers.

“Branding our products will provide end-users and specifiers the confidence to purchase a lumber product they know and trust,” said Erik Ostensen, director of marketing. “Differentiating specialty lumber products through branding in a mostly unbranded sector will increase value for all our partners throughout the supply chain.”

 

526 Media Group

Publisher of two monthly magazines for LBM dealers and distributors—The Merchant Magazine, founded in 1922 to serve the western U.S., and Building Products Digest, formed in 1982 to serve east of the Rockies.

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