WFP Rolls Out New Product Brands

Western Forest Products, Vancouver, B.C., is launching a new strategy of marketing WFP-branded products, making it easier for end-users to specify and purchase the products through their distribution partners.

The rollout, covering all of WFP’s finished products, includes WFP Truestyle decking, paneling, trim & fascia, soffits and siding; and WFP Coast Timbers.

“Branding our products will provide end-users and specifiers the confidence to purchase a lumber product they know and trust,” said Erik Ostensen, director of marketing. “Differentiating specialty lumber products through branding in a mostly unbranded sector will increase value for all our partners throughout the supply chain.”

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