Building Materials

Sherwin-Williams’ New Color Visualizer Aids Manufacturers

The online solution provides wood building product manufacturers a customized tool that allows homeowners to preview alterations to their home’s exterior virtually.

Sherwin-Williams’ Industrial Wood Coatings division has launched the Color Express Visualizer Program. The online solution provides wood building product manufacturers a customized tool that allows homeowners to preview alterations to their home’s exterior virtually.

The program includes a variety of sample images, and also offers an “upload your own” functionality, so consumers can see siding, doors, windows, and more, blended with Sherwin-Williams colors on their home or one like it.

“When making changes to their home, most consumers easily become overwhelmed with the number of colors, styles and options available. Even the smallest tweak can feel daunting,” said Doug Krusenklaus, industry director for Sherwin-Williams. “This customizable tool gives building product manufacturers the ability to make the decision-making process easier for the consumer.”

A manufacturer is able to fully brand their instance of the visualizer and customize it to align with their core color strategy, which allows this online tool to serve as an extension of their website. Sherwin-Williams also offers the option to extend the core color offering, providing access to the entire spectrum of colors.

The tool, according to Krusenklaus, “is mutually beneficial because it streamlines the path-to-purchase for the consumer, while helping increase exposure and awareness of the full product line-up for the manufacturer.”

526 Media Group

Publisher of two monthly magazines for LBM dealers and distributors—The Merchant Magazine, founded in 1922 to serve the western U.S., and Building Products Digest, formed in 1982 to serve east of the Rockies.

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