Parr, Hillsboro, Or., has unveiled a strategic rebrand that includes a refreshed brand identity and a new look. With one parent logo to unify all of Parr’s products and services under one umbrella, the new look and feel better reflects the company’s collaborative and customer-driven culture, renewed vision and purpose, and investment in new opportunities targeted to serve its employees, customers and communities.
From a single lumberyard in 1930, Parr has expanded beyond lumber through acquisitions of trusted brands such as Quality Truss, Trus-Way, Roof Truss Supply, Suburban Door Co., Cascade Millwork & Supply, and Relco Truss & Floor. The new identity reflects its commitment to be the “Total Home Building Source,” with a team of experts working together to provide legendary service across lumber, doors, cabinets, windows, trusses, pre-cut framing, and more—all under one roof.
“We’ve experienced incredible growth over the last decade, with 44 locations in the Pacific Northwest and more than 1,500 employees,” said Parr CEO Mike Howell. “We’re more than a lumber company, and our new brand identity and logo honors our roots while representing who we are today and where we’re going tomorrow.”
Parr’s websites have been updated with announcements of the rebrand, and the company is transitioning its digital channels and local advertising to the new logo into this month. A website revamp bringing all its divisions and services under one URL, parr.com, is anticipated later this year.
The new logo system exudes a powerful yet simple aesthetic that symbolizes the company’s evolution from its founding roots as a single lumberyard into the Total Home Building Source for building supplies and solutions. The new logo system incorporates the company’s divisions, Parr Lumber, Parr Design Center, Parr Door-Millwork, Parr Windows and Parr Truss, as sub-brands.
The new color palette honors the company’s heritage with a nod toward its original dark blue logo and company applications. The light blue color, typeface and modern roofline design visually represent what the company is today and where it’s going tomorrow.
New brand purpose statement: PARR combines the total source of home building supplies and solutions with legendary customer service and quality products.