Industry News

Manufacturers Reserve Supply Unveils New Branding

Manufacturers Reserve Supply has launched a new branding initiative designed to more accurately reflect who thecompany is today. The new design has been updated to be more relevant for today’s marketplace and the company’s currentcustomer base.

Manufacturers Reserve Supply has launched a new branding initiative designed to more accurately reflect who the

company is today. The new design has been updated to be more relevant for today’s marketplace and the company’s current

customer base.

 

“Our company made a significant cultural shift about five years ago and our branding is finally catching up,” commented

Breen. “In the last five years we made a concerted effort to adapt the business to our customer’s needs and

become more flexible. We invested a significant amount into our internal infrastructure to become more customer

focused. We have changed many of our strategies in sales and operations to provide greater support to our customers

and their business needs. We wanted our logo to reflect our new attitude and focus.”

 

The new branding will debut on the website and marketing materials this month, to be followed soon afterward on the

company’s trucking fleet.

526 Media Group

Publisher of two monthly magazines for LBM dealers and distributors—The Merchant Magazine, founded in 1922 to serve the western U.S., and Building Products Digest, formed in 1982 to serve east of the Rockies.

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