Aluminum railing manufacturer Key-Link Fencing & Railing is utilizing Chameleon Power’s visualization platform to help customers with outdoor railing design.
The platform provides a photo-realistic view of the Key-Link railing products within actual outdoor scenes, assisting users with type and color decisions.
In a few clicks, consumers, contractors, and distributors can select and view Key-Link railings within selected scenes. “We knew that strong visuals were incredibly powerful, even before the pandemic. Now they are even more important. With the focus on out-door living space or connecting with nature, the visualizer lets people dream about and see how their space can be,” said Heather Bowman, director of marketing of Key-Link.
Key-Link noticed a strong trend of homeowners wanting hands-on participation in deck design, so Key-Link wanted to give them the ability to visualize what unique railing could add to their outdoor living area.
“When homeowners see how Key-Link railing can enhance a space, they are going to reach out to their contractor or dealer and ask for this product specifically,” said Bowman. “That makes the visualizer a tool that benefits our entire channel.”
The solution is a new Chameleon visualizer that makes it easy to envision Key-Link railings as part of an outdoor living space. This new technology also takes the experience a step further with a unique feature to independently change the scenic background. Now you can select a scene and railings, and then switch the background to options like a beach or a landscape to best reflect the project environment.