Eldorado Stone, San Diego, Ca., is rolling out a new brand narrative that imagines the long-lasting memories and moments that can be created inside of a newly designed space. Through a refreshed logo, website, new brand colors and other visual elements, Eldorado Stone encourages the idea that designing and personalizing an indoor or outdoor space can be the start of something beautiful.

“For over 50 years, Eldorado Stone’s premium stone and brick veneer profiles have pushed the boundaries of possibilities for creating beautiful spaces,” said Sarah Lograsso, director of marketing & product design. “Now, we want to inspire the industry to see the spaces where we live, work and play as the places where life’s best moments and memories can happen. We are encouraging designers, homeowners and other creators to explore greater possibilities for their spaces with Eldorado Stone as part of that transformation.”

A diamond icon has been the foundation of Eldorado Stone’s brand story since its beginnings but has now evolved even further within the company’s narrative.

The new logo emphasizes a more contemporary approach with a nuanced, yet timeless font treatment. The iconic diamond has also been reinterpreted to convey the multifaceted character of the brand’s products and the spaces they help to create, and it is positioned prominently next to the brand name while the new tagline “The Start of Something Beautiful” completes the design.

Eldorado Stone is a division of Westlake Royal Building Products.

Logan Carrying Black Label Hardwoods

Logan Lumber Co., Tampa, Fl., is now distributing Tropical Forest Products’ Black Label brand of tropical hardwoods.

Read More →


Dually modified wood manufacturer Kebony has added a 1”x8” cladding profile for its recently developed Click-In Cladding System.

Read More →

SST’s Deck Planner Software Teams with MOSO Bamboo

Structural connector producer Simpson Strong-Tie and bamboo building products manufacturer MOSO North America have partnered on products and software to enable customers to design their deck projects with Simpson Strong-Tie Deck Planner Software.

Read More →