Do it Best Corp. and Orgill are switching their spring markets to virtual events.
Do it Best’s spring market will be held from March 7-19.
“While we had to pivot quickly to move our fall market to an online format, it far exceeded expectations,” said Do it Best president and CEO Dan Starr. “We posted a strong increase in overall attendance and number of stores participating along with substantial growth in member purchases. We were able to connect with our members on special deals, new products, and training opportunities. With what we’ve learned, we’re looking to make the spring market even better, drawing in more members to lock in all the great savings available.”
Do it Best is also considering other opportunities to bring members, vendors and staff together in late spring for a special event. More info will be provided in early 2021.
The next fall market is scheduled for Sept. 17-20 at the Indiana Convention Center in Indianapolis, In.
Orgill meanwhile will forgo its spring market with the first of several online buying events planned for the new year. Similar to its successful e-Volution online market held last August, it will run from Feb. 8-19, replacing the spring market that was scheduled for Feb. 25-27. A pre-event planning period is set for Feb. 1-7.
The company will unveil plans for additional online buying events and interactive educational conferences in early 2021, ideally including a fall market in Chicago in August. Going forward, Orgill will take “a more dynamic and flexible approach to its physical shows that will incorporate online, live and hybrid events.”
“The days of a stand-alone physical event are a thing of the past,” said Greg Stine, executive VP of marketing and communications. “We believe that this expanded strategy will provide a platform of support for our dealers, allowing them to efficiently buy products and gain knowledge that will help them grow and strengthen their businesses.”
Orgill hopes that crafting this multi-channel experience will build on the success of both its in-person Dealer Markets and its highly successful e-Volution Online Buying Event that debuted earlier this year.