Industry News

Do it Best Introduces New Store Design

The new Vassar Building Center in Vassar, MI., marks the introduction of Do it Best’s exciting new store design program.

The new Vassar Building Center in Vassar, MI., marks the introduction of Do it Best’s exciting new store design program.

You can take an in-depth look at the new store here. Today, let’s talk about the new store design program:

Cherie Jacobs, Do it Best store development manager, noted that it had been “15 years since we rolled out our last store design program, and customers and their expectations have changed.”

The aim of the program is making the stores more enjoyable to visit for a broader range of customers. “We want to get the customer to stay longer, shop longer, and spend more to help our members grow their profits,” Jacobs said.

Through new signage, displays, materials, icons, an easy-to-take-in and navigate layout, and a modern, neutral color palette, Do it Best hopes to create a story customized for each member, one that connects the retailer and its history to the community and its customers.

The name and further details of the program should be announced shortly, and available for members to evaluate at Do it Best’s fall market in Indianapolis.

526 Media Group

Publisher of two monthly magazines for LBM dealers and distributors—The Merchant Magazine, founded in 1922 to serve the western U.S., and Building Products Digest, formed in 1982 to serve east of the Rockies.

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