The new Vassar Building Center in Vassar, MI., marks the introduction of Do it Best’s exciting new store design program.
Cherie Jacobs, Do it Best store development manager, noted that it had been “15 years since we rolled out our last store design program, and customers and their expectations have changed.”
The aim of the program is making the stores more enjoyable to visit for a broader range of customers. “We want to get the customer to stay longer, shop longer, and spend more to help our members grow their profits,” Jacobs said.
Through new signage, displays, materials, icons, an easy-to-take-in and navigate layout, and a modern, neutral color palette, Do it Best hopes to create a story customized for each member, one that connects the retailer and its history to the community and its customers.
The name and further details of the program should be announced shortly, and available for members to evaluate at Do it Best’s fall market in Indianapolis.