DA, PRO Group Unite as Hardlines

Buying groups Distribution America and PRO Group have merged into Hardlines Distribution Alliance, a Denver, Co.-based service management company representing more than 65 member distributors nationwide.

Shari Kalbach, formerly VP and COO of PRO Group, is now president of HDA. With the formation of HDA, the organization will be able to offer more robust programs and services to its distributor, manufacturer and dealer partners.

Steve Henry, CEO of House-Hasson Hardware and chairman of HDA, said, “The synergies we will all benefit from by combining the best of DA and PRO will enable us to better position customers for success in the highly competitive hardware and home improvement marketplace. House-Hasson is excited about the future of HDA and the reimagined powertrain that will drive success and opportunity.”

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