Combilift has teamed up with award winning Author Emer Conlon to launched a new children’s book just in time for Christmas. Innovation is big for the company and this has now been extended to capture children’s imaginations at grassroots level.
At first glance, the pairing of a children’s book and one of the largest indigenous companies in Ireland, may not seem like a likely fit. However, when asked about this, Emer explains, “I approached Combilift just over a year ago, with a view to proposing a novel, unique way to communicate with existing and potential customers, as well as being involved in the education of the next generation.
The idea was to write a children’s book which ‘cartoon-izes’ the main Combilift products and transforms them into characters that children will love. I wanted to also use it as a marketing tool for the adults and so I used the USPs of the actual forklifts and turned them into the superpowers of the characters! That way both adults and children would get something from the book!”
Emer continues, “Martin McVicar (CEO & Co-Founder) really liked the idea – especially the educational aspect for children and as a result of his astuteness, we proceeded with the book and CombiKids was created. So Combilift, is ‘Lifting Innovation’ and now CombiKids is ‘Lifting Imaginations’ “
The CombiKids book highlights overcoming difficulties, the importance of friendship and that bullying is unacceptable. Needless to remark, the hero is always a Combilift truck who ‘saves the day.’ Also as the forklift trucks are all different shapes and sizes – there is an element of, no matter what someone looks like or what shape or size they are, it is important to be accepting of others and of differences.
In addition, Combilift is also mindful that charities are really suffering during the pandemic in terms of support and donations and has committed to donating ALL proceeds from book sales to the incredibly deserving charity, Make a Wish. To purchase the wonderful CombiKids’ book or for further information on the characters, visit