Bliffert Lumber & Hardware, Milwaukee, Wi., has added an unusual new delivery truck to its fleet. Instead of the traditional Bliffert white and blue, this delivery truck is sporting a pink paint job to support Susan G. Komen Wisconsin, a local nonprofit dedicated to bringing an end to breast cancer.
More than just a positive message, the truck also symbolizes a fun philanthropic effort by the company: Bliffert Lumber & Hardware will donate 20 cents for every mile driven by the pink truck in 2020.
“Breast cancer affects us all, and the pink truck is a reminder that we need to fight breast cancer every day,” said Eli Bliffert, VP. “We’re excited to contribute to the efforts of Komen Wisconsin while helping spread awareness for the great work that they’re doing in the community.”