Industry News

Atlas Roofing Goes Pink

Atlas Roofing’s premier lightweight synthetic roofing underlayment, Summit 60, is going pink in honor of breast cancer awareness. The roofing manufacturer will donate a portion of sales to the Susan G. Komen Breast Cancer Foundation.

Atlas Roofing’s premier lightweight synthetic roofing underlayment, Summit 60, is going pink in honor of breast cancer awareness. The roofing manufacturer will donate a portion of sales to the Susan G. Komen Breast Cancer Foundation.

For every roll of Summit 60 sold—including traditional and limited-edition pink ribbon rolls—from Aug. 15-Oct. 15, Atlas will donate $2 to the foundation. The special-edition rolls will be embellished with pink branding and pink ribbons, the international symbol of breast cancer awareness, and will be available to contractors exclusively through Atlas Roofing distributors.

Tracy Cook, director of marketing for Atlas, said the special-edition rolls are aimed at bringing more attention to breast cancer, including early detection and research for a cure. “Treatment has come a long way since 1991, but it has a long way to go. Indeed, early detection is key,” Cook said.

 

 

526 Media Group

Publisher of two monthly magazines for LBM dealers and distributors—The Merchant Magazine, founded in 1922 to serve the western U.S., and Building Products Digest, formed in 1982 to serve east of the Rockies.

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