Fiberon has introduced a new name for its line of Sensibuilt PVC decking: Fiberon OutdoorFlooring with Sensibuilt Lumenite Technology. 

The company said that the name change mirrors changing consumer attitudes toward decking. It also sets the stage for the introduction of new technologies for PVC decking, perhaps as early as next year.

"With the recent proliferation of decking options, homeowners are placing emphasis on style and aesthetics," said Chris Beyer, Fiberon's vice president of marketing. "They are looking for flooring for their outdoor living spaces the same way they select tile, laminate, or hardwood for their indoor spaces."

Based in New London, N.C., Fiberon acquired Sensibuilt in late 2008. The Lumenite fusion-bonded coating promises to inhibit the fading and chalking that has sometimes plagued PVC decking. 

"Homeowners expect their indoor flooring to stand up to wear and tear," said Beyer. "Fiberon OutdoorFlooring goes beyond that by providing enduring beauty year after year."