Building Materials

Why Builders Are Looking to Privacy Windows

Homebuilders are increasingly using decorative glass privacy windows as upgrade options for their clients 

Too-close-for-comfort neighbors, first-floor master bathrooms and style upgrades are just three of the reasons why builders are gravitating to privacy windows as they construct new homes. In some situations, builders offer acrylic block or decorative glass windows as standard features of a home, while in others builders use the opportunity to increase their profits by adding privacy windows as upgrades.

“Our experience has been that Sydes Communities in North Carolina purchases about 300 Hy-Lite acrylic block fixed windows each year as standard elements of their master bathroom designs,” says Carroll Thompson, outside salesman with Richards Building Supply, Jacksonville, N.C. “In our part of the country these windows have become very accepted and people expect this type of privacy window in their master bathroom. Because of their popularity, we stock both 42×42 and 50×50 windows. The look really sells itself and we recommend the windows regularly to builders.”

At Smith Douglas Homes, decorative glass privacy windows are used as an upgrade feature in master bathrooms. “Our standard offering is clear glass, but we provide two different upgrade options of decorative glass windows,” says Bob Holmes, national purchasing manager for Smith Douglas Homes, Woodstock, Ga. “We offer this upgrade because our homes are built so close together on small lots. These windows give homebuyers another level of privacy in the master bathroom along with being a nice design addition. And from our perspective, every upgrade we offer adds additional profit to our sale.”

Holmes relates that companywide Smith Douglas Homes averages about 60% of its homes receiving an upgrade request for a decorative glass window. Most popular with the company’s buyers are the Aurora, Prairie and Mission designs.

According to the experts at Hy-Lite, the top five reasons why homebuilders offer privacy windows in their homes include:

Reason #1: Provide privacy when homes are on small lots and close to other homes in the immediate area.

Reason #2: Add stylish options so people can customize their homes.

Reason #3: Offer more privacy to homeowners who have first-floor master bathrooms.

Reason #4: Increase profitability by offering update options in a new home package.

Reason #5: Accent a home’s exterior with curb appeal provided by the look of a privacy window.

“Acrylic block and decorative glass privacy windows continue to meet the needs of both builders and homebuyers on an ongoing basis,” says Roger Murphy, president of Hy-Lite, Pensacola, Fl., a U.S. Block Windows Company. “We’ve experienced strong, steady sales of our privacy windows for almost 20 years. Over time these windows have become more valued and requested by both trade professionals and consumers alike as lot sizes diminish and people crave more privacy.”

(Photo courtesy of Hy-Lite)

Kathy Ziprik

Owner at Ziprik Consulting a Public Relations Consulting Firm for Building Products Manufacturers.

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