Business Operations

Versatex Enlists Instagram Influencer

Brendan O’Sullivan of Keystone Home Remodeling, Norristown, Pa., has become the first online representative of the new Versatex Brand Ambassador Program.

Brendan O’Sullivan of Keystone Home Remodeling, Norristown, Pa., has become the first online representative of the new Versatex Brand Ambassador Program. The second-generation home remodeler, general contractor, and Instagram personality (@thekeystonecarpenter) will help Versatex stay abreast of market needs and trends via live, straight-from-the-shoulder social-media coverage that tracks the experiences of builders working with the product, innovative tips and tricks from the field, and uncensored conversations among industry professionals.

“Brendan’s an influencer,” says Rick Kapres, sales V.P. at Versatex Building Products, LLC. “He’s got close to 10,000 followers keeping up with his remodeling practice and engaging with him as he shares and solicits information about projects and business strategies. We’re confident that, through the Brand Ambassador program, we’ll continue to solidify our reputation as a trustworthy partner.”

“We enlisted him because he’s the real thing—an authentic building-trade professional with a solid grasp on social media’s potential for making life easier for contractors, distributors, and manufacturers like us. We hope to hear voices and ideas that we’ve never heard before.”

Kapres compares the Ambassador Program’s potential with the proven impact of the Versatex Contractor Council, a forum for industry dialog that’s facilitated product improvements and customer relations since 2011.

O’Sullivan will kick off his ambassadorship at this year’s Jan. 9-11 NAHB International Builders’ Show in Orlando, Fl. In addition to appearing at the Versatex booth, he’ll document events from the trade show floor, reporting through Versatex’s and his own Instagram account.

526 Media Group

Publisher of two monthly magazines for LBM dealers and distributors—The Merchant Magazine, founded in 1922 to serve the western U.S., and Building Products Digest, formed in 1982 to serve east of the Rockies.

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