Roxul Rebrands to Rockwool
(Sept. 11, 2017) Roxul Inc., the North American division of the Rockwool Group, the world’s largest stone wool manufacturer, announces it will commence a full rebrand to Rockwool. The Rockwool brand has been marketed proudly and internationally for 80 years and now will be adopted in North America.
The rebrand takes effect January 1, 2018, and will apply to all segments of Roxul’s North America insulation business--residential, commercial, roofing, OEM (core solutions) and technical insulation (industrial, marine & offshore)--as well as all product lines.
“Roxul is soon to be Rockwool in North America,” says Roxul president Trent Ogilvie. “The rebrand creates a unified identity for our company, its solutions, and benefits on a global scale. It reinforces Rockwool’s position as a world leader in a diverse range of stone wool solutions, while unlocking significant potential for our business.”
The new Rockwool branding will soon be integrated into all products, marketing materials, digital and social channels throughout North America. Its recently announced planned manufacturing facility in Jefferson County, W.V., will open and operate under the Rockwool name.