ProWood Unveils Dealer Program
(March 2, 2017) Universal Forest Products has rolled out a new branding and dealer program to support its ProWood treated lumber.
The new ProWood Proud Dealer Program provides dealers with access to advertising funds, print and digital marketing support, merchandising displays, rebates and other perks that will help dealers deepen customer loyalty while showing that they are ProWood Proud. Dealers also have access to local reps who can address their specific needs.
The updated branding includes a new tagline that captures ProWood’s commitment to be the best: Never Settle.